One doesn’t know what will optimize best on that platform. One doesn’t know if that platform will work out. So inherently, one has to allocate a portion of their budget for that research and development, if you will. And then based upon the data that comes back, one will find certain campaigns, certain creatives, certain approaches in terms of what one is optimizing against that can scale. And then it’s a question of, well, by how much can it scale? So that’s another piece of this. I will comment as well. There have been some changes that Apple has undertaken in terms of expanding the window of time in which one can collect data. And my suspicion is that Apple has opened up that window slightly because they had underestimated what the impact would be to the overall market in terms of their very limited launch or policy with respect to understanding what is happening from a user acquisition perspective.
So we’re just hard at work. We’re doing our best to unearth the right platforms, the right campaigns, making sure that we’ve got the right data pipes and good data that we can ultimately use in order to optimize the spend over the mid to longer-term accordingly.
Allen Klee: Thank you. So you said your Zedge is testing a wider array of acquisition platforms. Can you just clarify what you mean by acquisition platforms? Does that mean Android versus Apple? Or do you mean something else? And then how long do you think it would be until you have enough data that you could report back to us on how the marketing plans are doing?
Jonathan Reich: Acquisition platforms would be third-party platforms like Facebook or Instagram or Google or Apple search ads. So these platforms €“ and those are just some illustrations, but these platforms are selling their inventory to acquirers like Zedge, and we bid on certain attributes. These platforms have, in many instances, machine learning capabilities in order to unearth and identify the attributes that an advertiser is looking for. And as we get data, we analyze it, and then we try to improve upon that for campaigns that seem to have promise with respect to various KPIs that we consider in making our buying decisions. In terms of the period of time where we can more properly report back. I would say that if you roll back in time, when we acquired GuruShots, we said that, give or take, we would need around 24 months to bring the business to being breakeven.
And that is the process that we’re undertaking right now. So incrementally, on a quarterly basis, we are becoming more attuned to all of the ingredients that contribute to this return on ad spend. And that is what we’re doing on a day-in and day-out basis. So I think that we’re still holding to that 24-month time period in aggregate to get us to profitability with the goal of closing that gap on an incremental basis quarter-by-quarter.
Allen Klee: Great. My last question, for now, is if you could comment a little on your prior guidance and how you made a little comment about it in the text, but just how you feel about your ability to continue to grow your revenue and have profitable cash flow positive in fiscal 2023, while investing given just the give and takes, given the first quarter, how you feel about? Has anything changed and how you feel about your outlook for the year fiscal year?
Jonathan Reich: Yes. Our goal continues to be to meet that threshold of being cash flow positive. And as I’ve said in quarters past, that we see some incredible growth opportunity, which would require us to have a loss, we would go to the Board and explain to them why we think that opportunity is something that we should pursue. But barring that, we really are going to do everything within our power to achieve that goal. And our philosophy generally is if we’re profitable, then we’ve got runway. And runway is one of the most important assets that one can have in terms of maintaining and scaling the business over the long-term.
Allen Klee: That’s great. Thank you so much, and congrats on your execution.
Jonathan Reich: Thank you, and happy holidays.
Allen Klee: You too.
Operator: Thank you, Allen. Okay. This concludes our question-and-answer session and conference call. Thank you for attending today’s presentation. You may now disconnect.