Yahoo! Inc. (YHOO): Will Mobile Ads Provide The Spark?

One of the big reasons Flickr’s flame dwindled wasn’t because people lost interest in Flickr — it was because Yahoo! tried to integrate Flickr with its own business goals and took Flickr’s creative team away from innovation and focused them on integration. Yahoo! Inc. (NASDAQ:YHOO) has a history of acquiring companies and trying to assimilate them which just doesn’t work well! In Flickr’s defense, Yahoo! has revamped its home page with a fresh new look, beefed up its storage space to 1 TB, and is trying to make inroads on the globally dominant Android OS with a new app. But instead of maintaining its previously dominant status, Flickr’s now having to play catch-up.

I ultimately feel that if Yahoo! Inc. (NASDAQ:YHOO) can somehow leave these recent acquisitions alone while forging partnerships with mobile ad players like Millennial Media, it has a shot at success — but I’m not holding my breath.

The article Is Yahoo! Set to Take a Tumble? originally appeared on Fool.com.

Fool contributor Sean Williams has no material interest in any companies mentioned in this article. You can follow him on CAPS under the screen name TMFUltraLong, track every pick he makes under the screen name TrackUltraLong, and check him out on Twitter, where he goes by the handle @TMFUltraLong.The Motley Fool owns shares of, and recommends, Facebook and Google. It also own shares of Microsoft.

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