Yahoo! Inc. (YHOO): One Subtle Change It Desperately Needs

Page 2 of 2

Both eBay and Microsoft have embraced clean and modern typographic fonts to define their newfound corporate identities. Yahoo! needs to follow suit, particularly considering the new design direction that the company is pursuing with its products, such as the gorgeous new Mail and Weather apps it just released.

Fortunately, there are signs that Yahoo! is already developing a new corporate logo. Last October, a TechCrunch reader noted that he had participated in an online survey about a possible new Yahoo! logo. The potential replacement logo wasn’t terribly different and that was six months ago, but at least the company is exploring a new look. It’s time for Mayer to literally make her mark on Yahoo! Inc. (NASDAQ:YHOO).

The article 1 Subtle Yet Potent Change That Yahoo! Desperately Needs originally appeared on Fool.com.

Fool contributor Evan Niu, CFA, has no position in any stocks mentioned. The Motley Fool recommends eBay. The Motley Fool owns shares of eBay and Microsoft.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Page 2 of 2