Robert D’Loren: Correct. And the problem with the model is the way it works. Now digital advertising is a bit like throwing darts and paying influencers in advance. You just don’t know how they’re going to convert. So again, it’s a bit of a blind shot in many cases.
Operator: [Operator Instructions] Your next question comes from the line of Debra Fiakas from Crystal Equity Research.
Debra Fiakas: Good evening. Thank you for taking my questions. I really appreciate it in your opening remarks the sort of chronological rundown on your restructuring effort. And I’m pleased to hear that things are going as you had hoped. Until we got to the part where you gave us a little tease, and of course, I can’t just let that go. We’ve got to ask a question about the celebrity that you’re looking for to help with your launch of Judith Ripka on JTV. And I wondered, you probably can’t tell the name, but you could perhaps tell us a little bit more about the relationship. Is it expected to be permanent or just sort of a one-time appearance? And then also maybe you could tell us a little bit more about the compensation that, how do you go about luring these celebrities, including the super model that comes along a little later this fall, how do you craft your relationship with them?
Robert D’Loren: So those were a couple of questions. I’ll try to answer that on a sequential. So we expect that celebrity will make multiple appearances for the brand during 2024. But for the big kick-off show, she will be on air for a couple of hours with our new superstar guest who is Heidi Ripka, who is the daughter-in-law of Judith Ripka. And if you’re not familiar with Ripka family, Heidi was through this, on the study for close to 15 years and has been really great over the years with us in bringing products to the market and is going to do really, really well on JTV. The second part of your question, how do we attract talent? One, I would say, after doing as many hours on HSN and QVC as we have, Xcel has developed the reputation for working with talent and operating on their behalf to make great product to sell over television.
As we’ve said many times, this year, we passed $4 billion in sales on QVC by every measure. We’re one of the largest players. We have over 10,000 hours of programming time. Talent tends to come to us when they’re thinking about doing something like this. We think that will accelerate as we launch our marketplace. And then of course, we do a lot of outreach to the different talent management agencies and managers of celebrities and have built this pipeline and conversation with celebrities at various different levels coming from different sectors, whether they’re designers or television celebrities or film celebrities. We’ve talked to a lot of interesting people over the years. A-level talent has come through the doors. It’s been an interesting experience for us here over the years.
Seth Burroughs: But Debra, this is Seth. I think in terms of what we look for and how we like to compensate celebrities or spokespeople. We’ve been doing this for 12 years. We’ve done over $4 billion with — on television. We have a good sense of what works and what doesn’t work. A lot of celebrities don’t work. So we have a good sense who does. And so we really look for those qualities and characteristics that from our experience work really well on QVC or HSN, our direct response television and social commerce. And then the second piece of it is somebody who’s looking to partner with us. We’re not looking to make huge payments, big upfront fees. We want people who are open to partnering, to growing the business together, and to earn money together. So that —
