We recently published a list of 10 Best Hotel Stocks To Buy Now. In this article, we are going to take a look at where Wyndham Hotels & Resorts, Inc. (NYSE:WH) stands against other best hotel stocks.
According to Cognitive Market Research, the size of the global hotel market was $784.82 billion in 2023 and is projected to grow to $1,126.04 billion by 2030. From 2023 to 2030, the hotel industry’s compound annual growth rate is anticipated to be 5.29%. Regionally, North America holds a substantial 30.66% market share, mostly because of the region’s abundance of hotels and resorts.
Recently, in Q2 2024, demand for hotels rose 1.3% year over year, above a 0.6% increase in supply and leading to a 0.7% increase in occupancy in the US. Secondly, a 2.2% year-over-year rise in Q2 2024 revenue per available room (RevPAR) was driven by higher occupancy combined with a 1.5% increase in average daily rate (ADR) YoY. The benefits were mostly due to two factors: the early Easter this year, which came in late Q1 2024 and contributed to higher business travel in the second quarter of this year compared to the previous year, and the complete solar eclipse, which encouraged more leisure travel throughout a significant portion of the US. Although the demand for hotels increased in the second quarter of 2024, short-term rentals and cruise lines maintained their market share gains. Additionally, the average hotel hourly wage was still more than $10 less than the average hourly wage in the country.
As per Frederic Dominioni, the Chief Revenue Officer of Solonis and a leading provider of modern property management solutions, there are five important trends driving the recovery in the hotel industry post-pandemic. Firstly, guests’ expectations are rising because of rising room rates, which increased by 54% from January 2022 to 2023. Secondly, the rise in “workcation” travels brought about by hybrid work has raised the need for flexible locations and services. Third, there is still a high desire for self-service choices and mobile technology, which helps to ease the staff shortage. Fourth, with 88% of travelers looking for local adventures, travel experiences have taken center stage. Lastly, given that 65% of travelers give priority to eco-friendly lodging, sustainability is essential. Hotels will prosper if they adjust to these developments through improving amenities and customizing visitor experiences.
Looking ahead, CBRE’s 2024 Global Hotels Outlook reveals that 2024 will be another year of progress for the US economy after 2023 saw RevPAR reach a record high. The continuous improvement in inbound foreign travel, the meetings and group events segment’s solid performance, and rising interest from leisure visitors are all expected to contribute to RevPAR growth, which is predicted to reach almost 3% year over year. Urban areas that are more appealing to leisure travelers and have more expensive hotels should do well, but competition from other sources, such as cruise lines, short-term rentals, and camping, is projected to restrict demand as well as pricing for traditional hotels. Hotel salary growth slowed to 4.6% in Q2 2024 from 5.5% in Q1, but it was still higher than the 4.0% hourly wage rise for all employees due to a decrease in job opportunities in the hotel industry. In Q2 2024, occupancy rates for all types of locations stayed below 2019 levels. Interstate and town sites were the most similar to their 2019 levels, at 99%, while urban and resort destinations were 94% and 96%, respectively.
On the other hand, Warren Marr, US Hospitality & Leisure Industry Advisor stated:
“Continued economic uncertainty, an upcoming election, and continued geopolitical tensions are expected to impact hotel performance in the US through 2025. Since our last issue of Hospitality Directions US in November, we’ve seen two additional quarters of decline in hotel occupancies, for a total of four, but expect to see a gradual rebound the balance of this year and into next, off of easier comps. That said, we expect average daily rate growth to trail PCE inflation through the rest of this year and 2025.”
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A large hotel room with touches of luxury and hospitality in every corner.
Wyndham Hotels & Resorts, Inc. (NYSE:WH)
Number of Hedge Fund Holders: 26
Revenue Growth Rate (year-over-year): 2.22%
By the end of 2023, Wyndham Hotels & Resorts, Inc. (NYSE:WH) operated 872,000 rooms across more than 20 brands, with the majority of them in the economy and midscale segments. The largest brand is Super 8, which accounts for around 19% of all rooms, followed by Days Inn (13%), and Ramada (14%).
The company has been growing its extended stay and lifestyle brands over the last few years, appealing to tourists who want to immerse themselves in the local way of life in a particular place. In the second quarter of 2018, the company completed the acquisition of La Quinta, adding almost 90,000 rooms at the time of closing. In the spring of 2022, it introduced ECHO, a new extended-stay economy scale segment idea. Moreover, the US accounts for 57% of the total number of rooms.
Notwithstanding short-term macroeconomic concerns for consumers, such as continued high inflation and depleted consumer savings, analysts anticipate Wyndham Hotels & Resorts to progressively expand its hotel room share while maintaining a brand intangible asset and switching cost advantage.
Additionally, Wyndham Hotels & Resorts, Inc. (NYSE:WH) has the fourth-largest loyalty program in the industry by membership (110 million as of June 30, 2024), which incentivizes independent hotel owners to sign up for the platform. Furthermore, Wyndham owns about 10% and 5% of the current hotel rooms in the US and around the world, respectively, and its pipeline accounts for about 28% of its current unit base.
The company was given a Buy rating by Robert W. Baird analyst Michael Bellisario, who maintained a price target of $88, noting strong operational performance and strong financial performance in Q2 2024 despite a lowered full-year RevPAR forecast. Wyndham has shown its commitment to shareholder returns and growth potential through its aggressive stock buyback program and solid net unit expansion. The favorable outlook is supported by the stock’s value, which is somewhat discounted as compared to the market.
Jeffrey Gates’s Gates Capital Management is the largest shareholder in the company, with 1,470,558 shares worth $108.82 million.
Overall, WH ranks 7th on our list of Best Hotel Stocks To Buy Now. While we acknowledge the potential of WH as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns, and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than WH but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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Disclosure: None. This article is originally published at Insider Monkey.