After two days of losses, stocks turned things around this afternoon, with the S&P 500 (SNPINDEX: ^GSPC ) , and the narrower, price-weighted Dow Jones Industrial Average(DJINDICES: ^DJI ) finishing up 0.85% and 0.53%, respectively.
SodaStream: Not just empty calories
This morning, PepsiCo, Inc. (NYSE:PEP) categorically denied that it is in talks to buy Israeli Sodastream International Ltd (NASDAQ:SODA), but shares of the Israeli company, which sells home soda makers, still managed to add nearly 3%. The stock was up nearly 10% intraday on a curiously detailed report in an Israeli financial newspaper, the Calcalist, according to which, PepsiCo had made a $2 billion offer for the company through Goldman Sachs Group, Inc. (NYSE:GS), and might be willing to pay up to $95 per share.
As rich-nation consumers become increasingly environmentally conscious, Sodastream International Ltd (NASDAQ:SODA)’s solution to providing carbonated soft drinks gains appeal. The company has grown revenues at an annualized rate of 48% over the past three years, and it earns mid- to high-teen returns on equity. Is SodaStream an attractive acquisition target for PepsiCo, Inc. (NYSE:PEP) or it rival, Dow component The Coca-Cola Company(NYSE:KO)?
Sodastream International Ltd (NASDAQ:SODA)’s model is clearly disruptive, so an acquisition — which both companies could easily afford — would allow them to control the threat. The trouble with an independent SodaStream is that, assuming the product is excellent (I’ve not tasted it personally), it has the potential to produce an “emperor has no clothes” moment for consumers who taste it and decide that they’re no longer willing to pay up for many branded soft drinks.
The article Would SodaStream Put Some Fizz in Your Portfolio? originally appeared on Fool.com.
Fool contributor Alex Dumortier, CFA has no position in any stocks mentioned; you can follow him on LinkedIn. The Motley Fool recommends Coca-Cola, PepsiCo, and SodaStream. The Motley Fool owns shares of PepsiCo and SodaStream.
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