Wingstop Inc. (NASDAQ:WING) Q1 2024 Earnings Call Transcript

Sara Senatore: Thank you. I have a quick follow-up on an earlier question from Jeff and then a question of my own, if I may. The first is, I just want to take the other side of the low double digit comp guide because I think it basically implies sort of high-single-digit run rate for the rest of the group. So again, is that more just caution or is it something you’re seeing? I know you mentioned being cognizant of the consumer, but I just wanted to kind of understand a little bit further the dynamics there. And then I’ll have a question about advertising, please.

Michael Skipworth: Hey, Sara, good morning. I think our guide, I mentioned it to Jeff earlier we remain confident in our strategy. Obviously, that had a lot to do with the guide that we did issue. Obviously, we’re one of the few brands out there that’s increasing their outlook for the year, much less increasing it to something like low-double-digits. And so we have been cautious and considered the macro backdrop. You can even layer on top of that the uncertainty around an election later this year. We have contemplated all of that and we feel really good about our ability to deliver on what we guided to. And quite frankly, when you stack it on our results from 2023, it’s something we’re pretty proud of.

Sara Senatore: Got it. Thank you. And then I wanted to ask about, I guess, advertising in the sense of I think there’s sort of a view that and you touched on this a little bit, not only have you seen quantitatively a much bigger ad spend as your system grows, but this was like the first year, I think where qualitatively, you talked about like being in the NFL Playoffs and lead sponsor of NBA Prime Time and it just feels like or there’s — I think a perception that these are — this is like a step change in visibility and you may have to lap them. So I guess, is that the right interpretation that this is that you sort of have an unprecedented step up invisibility this year because of what you were able to sponsor and then it will be a little bit slower going forward or do you feel like you still have an opportunity to have other further step changes?

Michael Skipworth: Yes, Sarah, it’s a great question. And I’ll provide a little bit more context to our the exciting opportunity we had to show up for the first time as a brand in the NFL Playoffs, which was a big deal for us. And we get a ton of feedback around how many people see our spots and they see us everywhere, which is great. But the reality is in a weekend where there were four playoff games, we had one spot on two of them. And so we had two spots that weekend. So there’s still a ton of runway for us, particularly when you look at the opportunity around brand awareness, but we are a long ways away from some point of saturation as it relates to our presence on live sports. I think what you see in a lot of the comments we hear is just the fact that our creative is breakthrough and it’s getting people’s attention and we’re being rewarded for that and it’s shown up in the results.

Operator: The next question comes from Brian Harbour with Morgan Stanley. Please go ahead.

Brian Harbour: Yes. Hi, good morning. Michael, what’s — you mentioned you’re sort of encouraged by the My Wingstop tech stack rollout. What’s encouraged you? I mean, is it just gone faster than you expected or are you seeing sort of some of the tangible benefits of that so far? I was just curious about that.

Michael Skipworth: Yes, I would say it’s a few things, Brian. The excitement within our brand partner community within the team members in the restaurant around the tool, the functionality that it provides them the visibility. That’s far exceeded our expectations and it’s really encouraging to hear. And then obviously, it’s early days in the launch, but the launch is on schedule. We’re not ahead of schedule. We’re executing our plan and doing it at a very high level. But we are seeing early results around things like conversion that are exciting for us. And so we’re really encouraged by what we see. And we think as I mentioned in the comments earlier as you couple this with the investments we’ve made in our data, this is an enabler for us to continue to drive our digital business. And we believe over time can impact — impact frequency. So we’re pretty excited.

Brian Harbour: Okay. Makes sense. What your development outlook for this year, is that mainly — is the delta mainly U.S. or is any part of that international or any kind of new markets that we should look forward to there?

Michael Skipworth: Yes. I think it’s the true and honest answer, it’s everywhere. As you think about your model, I would consider kind of a similar ratio between international and U.S. as we had in 2023.

Operator: Next question comes from Andrew Charles with TD Cowen. Please go ahead.

Andrew Charles: Great. Thank you. My first question is to follow-up on my Wingstop platform. It’s been a month since the start of the launch there. And Michael, you mentioned that just with the improved CRM efforts, it’s something over time that can lead to greater guest frequency. I imagine it can also help ticket to as you can mention people, things they can add to their basket. So I’m curious what just needs to happen though between now and ultimately driving guest frequency what’s kind of the nuts and bolts of what needs to happen before you can start to realize those check and frequency driving benefits?

Michael Skipworth: Hey, Andrew. Good morning. I would say the main thing is once we complete the rollout of the engine, if you will, that will enable us to turn on or launch the guest ordering app and mobile web experience. So that’s obviously a big catalyst for us continuing to optimize the experience with My Wingstop.

Andrew Charles: Okay. And then my follow-up is that just for the better than expected same-store sales and net restaurant growth performance in 1Q as well as the outlook for this year. This is undoubtedly going to help you lead to an ad fund surplus versus what you had budgeted at the beginning of the year. Is the plan to deploy this surplus in 2024? Would you rather hold on to this deploy in ’25 to help you lap just another robust year?

Michael Skipworth: Yes. I don’t think we have any plans on around building a surplus. Obviously, I mentioned earlier to Sara, there’s just a ton of opportunity and headroom for us to continue to lean into a strategy that’s working. And I think that’s exactly what you’ll see us do. We have we believe we have a ton of momentum in the brand and to take these ad dollars and put them to work to continue to expand AUVs and enhance brand partner unit economics, I think will just kind of further fuel the flywheel that we’re creating here.