Windows Phone, Not Surface Tablets, Is Microsoft Corporation (MSFT)’s Perfect Avenue to Mobile

The platform accounted for 3.2% of smartphone shipments in the first quarter of 2013, compared to Blackberry’s 2.9%. Google’s Android maintained its lead at the top with 75% market share, up from 59.1% the same period last year. Meanwhile, Apple’s share dropped from 23% to 17.3% year-over-year. it is worth noting that Microsoft Corporation (NASDAQ:MSFT)’s Windows Phone increased from 2% last year, while BlackBerry fell from 6.4%.

Microsoft’s advantage is that it has no limitations on which companies can use its software on their devices. This means that Microsoft needs to delve on making its Windows Phone superior in terms of performance, interface and features. This could convince companies to manufacture Windows Phone devices more. It cannot afford to rely solely on Nokia’s progress.

It is necessary for Microsoft to penetrate mobile

Microsoft has a wide portfolio of products, including but not limited to software, game consoles and servers. the company still needs to get in the mobile game, however, and do so emphatically. Mobile seems to be the future of computing, and if Microsoft want to remain relevant in the game then it may not be too late.

The bottom line

To some, the race to mobile is over. Some believe that Samsung, Apple and Google are the three to battle out. Microsoft could still sneak in because of its reputation in software, however. Unfortunately, Microsoft’s Surface RT tablets business unit will struggle to make any impact in the market.

The key to Microsoft Corporation (NASDAQ:MSFT)’s mobile campaign seems to rest upon Windows Phone. Any attempt at becoming a computing hardware manufacturer seems to be all but over with the price cuts on Surface RT.

The article Windows Phone, Not Surface Tablets, Is Microsoft’s Perfect Avenue to Mobile originally appeared on Fool.com and is written by Nicholas Kitonyi.

Nicholas Kitonyi has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft. Nicholas is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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