Will Research In Motion Ltd (BBRY)’s ‘Google Inc (GOOG)’ Approach Secure a Win Over Microsoft Corporation (MSFT)?

More ‘Google’ tricks up its sleeve

Research In Motion Ltd (NASDAQ:BBRY) is also bringing more ‘Google Inc (NASDAQ:GOOG)’ tricks to the battle field. BlackBerry plans to launch a new mid-range device called the Q5. Retailing at prices lower than Apple Inc. (NASDAQ:AAPL)’s premium products and Nokia’s Lumia, the Q5 is expected to secure a compelling market in emerging economies.

Ideally, the plan is to replace the older Curve model with a better device at the same price level. Unlike Apple Inc. (NASDAQ:AAPL) and its snobbish stance toward emerging markets, BlackBerry — an equally cool brand — will be able to rally formidable numbers in emerging markets. In areas like Indonesia, where BlackBerry enjoyed a market share of 42%, this impending Q5 budget proposition is likely to push the top line a few notches higher.

The approach of appealing to the masses through cheaper options screams Google Inc (NASDAQ:GOOG). If anything, Google has built its success, not from the chic high-end Samsung Galaxy series as you would want to imagine, but from the glut of affordable low-end smartphones.

Despite this ‘technology for all approach,’ Google Inc (NASDAQ:GOOG) has been slammed hard by some critics. The bashing, as expected, has come from what the media currently calls ‘Apple fan boys.’ Despite this, Google Inc (NASDAQ:GOOG) has gained immensely; as shown by its stock which is just a few months away from crossing the $1000-plus mark probably. IDC argues that Android made up 75% of smartphone shipments during the first quarter of 2013. This is a huge increase from the 59% market share it claimed in the year-ago quarter.

Conclusion

BlackBerry’s cross-platform approach, coupled with its renewed focus on budget tended consumers, will level the playing field as far as Microsoft goes. Moving forward, this approach could unlock impressive upside potential for the stock. I recommend a long position in BlackBerry.

The article Will BlackBerry’s ‘Google’ Approach Secure a Win Over Microsoft? originally appeared on Fool.com is written by Lennox Yieke.

Lennox Yieke has no position in any stocks mentioned. The Motley Fool recommends Google. The Motley Fool owns shares of Google and Microsoft. Lennox is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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