Why Twitter Inc. (TWTR)’s latest Re-shuffle Raises More Questions than Answers?

Twitter Inc. (NYSE:TWTR)‘s move to push its consumer product head, Daniel Graf, into a ‘Special project role’ is raising concerns, considering he has held the position for only 6 months. Kevin Weil will reportedly take over as the company’s next consumer product head.  Former Twitter director of platform, Ryan Sarver, during an interview on Bloomberg, reiterated that Weil was taking over to align both revenue and consumer products having been with the company for many years.

Sarver believes Weil’s experience and years with the company might have played a big role on him being considered for the top post.

“Kevin has a great track record within Twitter Inc. (NYSE:TWTR) of continuing to like build great products. Started as a data scientist within the company, built the entire revenue product organization from scratch. Took over Platform and launched what we saw last week at Fabric. I think they just look at him as a great kind of leader with a great background, “said Mr. Weil.

Twitter Inc. (NYSE:TWTR) has not had the smoothest of rides in terms of its management team. Former CFO, Ali Rowghani, was forced to resign after a leadership tussle with Costolo, as well as a number of engineers. Costolo has now moved to instill investors’ confidence reiterating that Twitters focus now shifts to improving the messaging product as well as user’s experience.

Weil has already reiterated that Twitter Inc. (NYSE:TWTR) is looking to expand into the mobile ecosystem but with greater emphasis on the consumer application ecosystem.

Sarver argues that investors should not be concerned about the reshuffles as it only goes to better the company in terms of operations efficiencies going forward.

“I think what is important is making sure you get the team right. You get your go-for team right, to build the best team you can and not react to kind of what the market things you should be doing. I think in the end that is what they are focused on, and that is what they think is the right move. They are not trying to react to what the market is expecting of them, “said Mr. Sarver.

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