We recently published a list of Why These Dividend Stocks Are Underperforming in 2025. In this article, we are going to take a look at where Shutterstock, Inc. (NYSE:SSTK) stands against other dividend stocks that are underperforming in 2025.
Consistent returns from dividend stocks have long attracted many investors, becoming the cornerstone of many investment portfolios. However, significant changes have been recorded a month and a half into 2025 among these dividend stocks. Some of the most historically reliable dividend-paying companies have struggled to maintain attractiveness. As the market concentrates heavily on innovation and growth, the performances of many of the dividend stocks have begun to decline. The list in this article contains significant stocks, some of which may also be in your portfolio.
Are you curious to find out which? Stick around as we count from 10 to 1 and uncover the names falling behind this year.
Reasons matter as much as knowing the performance level of stocks. The reallocation of capital is a significant reason for the underperformance. Heavy investments have always favored sectors with high-growth potentials, such as artificial intelligence (AI) and technology space, as of 2025. Funds are being pulled from traditional dividend-paying industries like utilities, consumer staples, and real estate investment trusts (REITs) to invest in these sectors. Though major tech companies have been struggling recently, with the advent of DeepSeek–a Chinese AI model–their anticipated growth trajectories continue to be more than that of many dividend stocks. These changes in the market have consequentially depressed the performance of dividend-heavy sectors.
Even with these yield-wise underperformances, dividend stocks have become more attractive. When funds are pulled to invest in high-growth AI stocks, dividend stocks become undervalued, resulting in higher dividend yields. Investors who prefer consistent income are taking this opportunity to acquire quality dividend stocks at favorable valuations. This trend has provided a balancing effect for some sectors.
AI can be a significant reason for the underperformance of the stocks on our list, but it cannot be the sole reason. In our article, we will also look at other factors that led to the underperformance of these 10 dividend stocks. Interest rates, for instance, are among the vulnerabilities of many dividend-heavy sectors like utilities and REITs. With the Federal Reserve continuing to maintain higher interest rates, the attractiveness of dividend stocks may decline further compared to their income-generating counterparts. On the other hand, many tech giants make dividend payments, closing the gap between high growth and income investing. The entry of more AI-driven companies into the dividend-paying territory might cause some of the existing dividend stocks to lose their footing in the competition.
As of now, dividend-paying assets hold value for investors seeking stability and income, particularly regarding market volatility. A deflated AI bubble could potentially uplift the performances of dividend stocks in the future. Hence, understanding the factors contributing to their underperformance becomes necessary to make informed decisions about portfolios in 2025. Our list of 10 underperforming dividend stocks and the reasons behind their declining performance would assist in acquiring such understanding.
Our Methodology
Our list was put together by considering the negative year-to-date (YTD) returns generated by the companies as of February 15, 2025. We have included the stocks with a minimum dividend yield of 3%, which the income-focused investors would find attractive. Part of our selection also involved taking into account only those stocks with an average daily trading volume of more than 1 million units per day and a market capitalization of more than 500 million USD. These criteria helped select the prominent dividend-paying stocks, identified through their financial performance, trading activity, and market size. They put together the following list of 10 underperforming dividend stocks in 2025. The stocks are ranked according to their dividend yields.
At Insider Monkey we are obsessed with the stocks that hedge funds pile into. The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).
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Shutterstock, Inc. (NYSE:SSTK)
Dividend yield: 4.60%
Dividend payout ratio: 114.71%
Ex-Dividend Date: March 6, 2025
Number of Hedge Funds: 21
Shutterstock, Inc. (NYSE:SSTK), a U.S.-based provider of stock photography, stock footage, stock music, and editing tools, experienced a slight decline in its year-to-date return of 5.44% as of February 15, 2025. The broader market’s upward trend of 4.19% over the same period indicates the stock’s underperformance. The overall industry faces heightened competition alongside evolving customer demands, causing the decline in Shutterstock.
Through a six-year agreement, Shutterstock, Inc. (NYSE:SSTK) strengthened its partnership with OpenAI. As of July 2023, the company became the major provider of high-quality training data for OpenAI’s models, demonstrating its commitment to leveraging AI technologies in developing its platform. Aiming at sustainability, the company has announced a merger with Getty Images in January 2025. It claims that the resulting expansion in the stock photo libraries will provide better competition against AI-driven image creation tools.
The dividend yield of the company stands at 4.60%, with the highest payout ratio on our list, 114.71%. The payout ratio exceeds the technology sector average of 39.6%. The upcoming ex-dividend date is March 6, 2025. Twenty-one hedge funds held positions in Shutterstock, Inc. (NYSE:SSTK) in the third quarter of 2024, indicating a moderate interest in the stock.
Though the stock price suggested an underperformance, the strategic AI partnerships and the recent merger announcement might attract investors looking for stocks with future growth potential.
Overall, SSTK ranks 3rd on our list of other dividend stocks that are underperforming in 2025. While we acknowledge the potential for SSTK as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than SSTK but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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Disclosure: None. This article is originally published at Insider Monkey.