We recently published a list of the 12 Best Hair Care Stocks to Buy According to Hedge Funds. In this article, we are going to take a look at where Helen of Troy Limited (NASDAQ:HELE) stands against other best hair care stocks to buy right now.
Overview of the Global Hair Care Industry
According to a report by Mordor Intelligence, the global hair care industry is valued at $93.89 billion as of 2025. It is anticipated to grow at a compound annual growth rate of 3.4% between 2025 and 2030 and reach $110.97 billion by 2030. The Asia-Pacific region is the largest market for the hair care industry worldwide. However, South America takes the top spot as the fastest growing.
The steady growth in the global hair care industry can be attributed to various factors, including consumers’ evolving preferences and increasing technological advancements. In addition, macro trends such as a growing focus on personal wellness, inclination towards top luxury and premium hair care brands, and growing disposable incomes are further supporting growth in the global hair care industry. The demand for eco-friendly and sustainable solutions is also growing, as consumers are inclined towards organic, natural, and vegan hair care solutions and products.
Another prominent driver of market growth in the global hair care industry is the rising prevalence of hair concerns. These include hair fall, dandruff, heat damage from styling tools, and other conditions. Around 50 million men and 30 million women in the United States were affected by androgenetic alopecia in 2023 alone. Androgenetic alopecia is commonly known as male-pattern baldness in men and female-pattern hair loss in women. The rise of such concerns is ballooning the demand for specialized hair care products. The hair loss treatment segment is thus anticipated to grow at a compound annual growth rate of 7.6% between 2024 and 2029.
Another report by Mordor Intelligence shows similar trends in the hair care products market. It has a size of $94.10 billion as of 2025 and is expected to grow at a compound annual growth rate of 3.39% between 2025 and 2030. This translates to an anticipated market size of around $111.16 billion by 2030. Specialized concerns such as hair and scalp problems are driving this growth. In addition, consumers are inclined towards hair care products recommended by professionals, further driving the market.
READ ALSO: 10 Best Furniture Stocks to Buy Right Now and Top 12 Luxury Clothing Stocks to Buy According to Hedge Funds.
Trump’s Tariffs: Would American Consumers Suffer from Increased Prices?
American consumers are rightfully skeptical about the future, wondering if President Donald Trump’s tariffs could lead to a trade war. Trump said he would impose 25% tariffs on Canadian and Mexican goods and 10% on imported goods from China. He also signaled that potential tariffs on items imported from the European Union may be next. According to CNBC, Trump agreed to halt tariffs against Mexico for a month and delay those against Canada for at least 30 days. However, China has already responded with additional tariffs of up to 15% on goods imported from the United States.
American consumers expect these tariffs to directly impact their wallets. A recent consumer survey conducted by BOE on the potential effects of tariffs on consumers found that nearly 86% of Americans believed their wallets would be affected by the scenario. 12% are already stockpiling items, with a majority of others changing their shopping habits to accommodate the effects of these tariffs on their bank accounts.
Economists corroborate this view and say that many businesses will likely pass down the additional expenses to customers, indirectly or directly. This is why tariffs typically trigger increased prices for consumers. Higher tariffs on items traded between the US and China may result in inflated prices on appliances, apparel, electronics, and toys. Similarly, tariffs against Canada and Mexico may increase the already existing pressure on grocery prices.
According to the Bureau of Labor Statistics, grocery prices are up 28% over the last five years. These conditions are materializing when consumer spending is already stretched, with many households feeling financial strain. The US economy has noted steady progress overall in bringing inflation down. According to the Bureau of Labor Statistics, the consumer price index, a significant inflation measure, increased 2.9% in December 2024 compared to a year earlier, down from a June 2022 pandemic-era high of 9.1%. However, most cases show a slowing in price increases instead of a significant fall.
Our Methodology
We sifted through stock screeners, online rankings, and ETFs to compile a list of 25 hair care stocks. We then selected the top 12 most popular stocks among elite hedge funds as of Q3 2024. We sourced the hedge fund sentiment data from Insider Monkey’s database. The list is sorted in ascending order of hedge fund sentiment.
Why do we care about what hedge funds do? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).
A woman in a spa setting, using Health & Wellness products.
Helen of Troy Limited (NASDAQ:HELE)
Number of Hedge Fund Holders: 25
Helen of Troy Limited (NASDAQ:HELE) is a global consumer products company with an elaborate portfolio of brands, including Curlsmith, OXO, PUR, Hot Tools, Osprey, and more. It operates in the Beauty and Wellness and Home and Outdoor segments. The Beauty and Wellness segment offers beauty and wellness products, including hair styling appliances, grooming tools, and more.
The company continued to benefit from the meaningful net distribution gains it won in the first half of fiscal year 2025 and further expanded distribution in fiscal Q3 2025. It has grown its US weighted distribution by 11% year-over-year in fiscal year-to-date. The company has also attained meaningful international distribution via new channels and new distributor partnerships.
Helen of Troy Limited (NASDAQ:HELE) has various other strategic initiatives that position it on the path to growth. It is making progress in using data and analytics across all facets of its business. For instance, it is continually using its marketing mix model to prioritize investment opportunities across its brand portfolio and choose the marketing tactics with the best ROI potential. Such efforts have led to market share growth in various categories. Another of its long-term strategic initiatives includes refining and shaping its portfolio to maximize profitable growth. Helen of Troy Limited (NASDAQ:HELE) also announced the closing of its acquisition of Olive & June at the end of fiscal Q3 2025, which is expected to further support the company’s growth.
Palm Valley Capital Fund stated the following regarding Helen of Troy Limited (NASDAQ:HELE) in its Q3 2024 investor letter:
“Helen of Troy Limited (NASDAQ:HELE) was the only new purchase made during Q3. It is a diversified consumer products roll-up. The company’s top brands include OXO, Hydro Flask, Osprey, PUR, Hot Tools, and Dry Bar. Helen also has leading market positions through the licensed brands Braun, Vicks, Honeywell, and Revlon. The company’s operating performance peaked during the pandemic, but sales have contracted in the last two years as consumer demand for Helen’s products has normalized post-stimulus. The firm’s stock is heavily shorted, with short sellers arguing that Helen is an overleveraged and broken roll-up with second-tier brands and meager cash flow. We believe this is wrong. Most of the company’s brands command leading shares in their markets.”
Overall, HELE ranks 9th on our list of best hair care stocks to buy right now. While we acknowledge the potential of HELE, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than HELE but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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Disclosure: None. This article is originally published at Insider Monkey.
