Why Braze Inc. (BRZE) Went Up On Friday?

We recently published a list of 10 Firms End Friday Strong; 3 Reach All-Time Highs. In this article, we are going to take a look at where Braze Inc. (NASDAQ:BRZE) stands against other firms that end Friday strong.

Wall Street’s main indices finished the trading week in the negative territory as investor sentiment was weighed down by economic uncertainties brought about by the ongoing trade tensions globally.

The tech-heavy Nasdaq fell the heaviest, by 2.70 percent, followed by the S&P 500, by 1.97 percent, and the Dow Jones, by 1.69 percent.

Despite the broader market downturn, 10 individual stocks showed a strong performance during the trading session, with three companies particularly notable for hitting new all-time highs.

In this article, we listed Friday’s top performers and detailed the reasons behind their gains.

To come up with the list, we considered only the stocks with a $2-billion market capitalization and $5 million in trading volume.

A web developer hunched over their laptop coding a customer engagement platform.

Braze Inc. (NASDAQ:BRZE)

Braze grew its share prices by 2.21 percent on Friday to end at $37.51 each following announcements that it would acquire OfferFit for $325 million.

In a statement, BRZE said it entered into a definitive agreement to acquire OfferFit—an AI decision company—for $325 million.

The acquisition was in line with its vision to adopt agentic AI in customer engagement, building on its existing artificial intelligence research with the planned development of Project Catalyst.

“This native AI agent is designed to help brands personalize and optimize experiences with highly relevant Journeys, Content, and Incentives,” BRZE said.

AI decision-making agents can autonomously experiment, learn, and deliver highly relevant, personalized experiences.

Subject to customary closing conditions, BRZE said it expects the acquisition to close in the fiscal quarter ending July 31, 2025.

Overall, BRZE ranks 7th on our list of firms that end Friday strong. While we acknowledge the potential of BRZE as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is as promising as BRZE but trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires.

Disclosure: None. This article is originally published at Insider Monkey.