Why Are These 10 Dividend Stocks Declining?

4. Prudential Financial, Inc. (NYSE:PRU)

Annual dividend yield: 4.79%

Ex-Dividend Date: February 14, 2025

Number of Hedge Funds: 40

Quarterly dividend amount:  $1.35

Prudential Financial, Inc. (NYSE:PRU) is in a bearish run as the stock price declined by over 7.2% in a week, reflecting negative investor sentiments to its recent financial performance and outlook.

Prudential Financial, Inc. (NYSE:PRU) recently posted an EPS of $2.96, which missed the earnings estimates by a margin of 10% despite having positive net flows and growing AUM. The company also announced a share repurchase program for $1 billion. The firm also maintained substantial liquid assets, increasing its holding by $.5 billion compared to last year’s previous quarter. Charles Lowrey, Chairman & CEO, commented

“We balanced meaningful returns to our shareholders with continued investment in the growth of our businesses, all while maintaining our robust financial strength.”

Prudential Financial, Inc. (NYSE:PRU) is seen as a reliable stock for dividend investors due to its consistent concern about its investors having paid dividends for over 17 consecutive years. Dividend investors should be wary of the adverse trend in mortality and market downturns, which can very well affect the share’s payout policy and performance in the future.