A dismal quarterly report almost seems like karma for Abercrombie & Fitch Co. (NYSE:ANF) — it not only comes on the heels of the resurfacing of CEO Mike Jeffries’ controversial 2006 comments about only wanting good-looking clientele, but also after news that Abercrombie refuses to produce clothing above a size 10. While the controversies may not have affected Abercrombie & Fitch Co. (NYSE:ANF)’s sales this quarter, there are several reasons behind the first-quarter backslide. Let’s take a look at the nitty-gritty of this struggling retailer.
Inventory
According to Jeffries, Abercrombie’s first-quarter decrease in sales was largely due to a lack of merchandise. The CEO cited “more significant inventory shortage issues than anticipated,” which included lags in deliveries for the company’s spring 2013 line of clothing.
This incident is a complete reversal of fortune from Abercrombie & Fitch Co. (NYSE:ANF)’s 2012, during which the company had far too much inventory on its hands and had to majorly mark down items. Jeffries believes the company is through the worst of the clothing shortage, though, saying, “with the inventory headwinds largely behind us, we expect to see continued sequential improvement in the second quarter.”
Changing tastes of American teens
Abercrombie isn’t the only trendy retailer that has just had a depressing quarter. One of its closest rivals, clothier Aeropostale, Inc. (NYSE:ARO), is also suffering. Aeropostale, Inc. (NYSE:ARO)‘s stock sank 10%, even lower than Abercrombie’s, following its earnings call, which revealed a 9% drop in revenue and a 14% decline in comparable-store sales. Seeing both companies suffer so similarly may lead some to wonder if teen tastes are starting to turn elsewhere.
This wouldn’t be wholly surprising. In the past, companies like Abercrombie & Fitch Co. (NYSE:ANF), Aeropostale, Inc. (NYSE:ARO), and even Urban Outfitters, Inc. (NASDAQ:URBN) have excelled at capitalizing on the tastes of the American teenager. At its best, this demographic is a wildly profitable one, and at its worst, it is incredibly volatile, with no guarantee of continued brand loyalty.
Throwing millions of dollars into research and development can pay off in the short term, but inevitably these customers grow up, and so do their tastes. While this makes way for a new crop of teens (and thus fresh revenue), there’s no way to predict with 100% accuracy what these new consumers will like, much less whether it will be at all similar to the previous generation’s tastes. For the moment at least, stores like Abercrombie & Fitch Co. (NYSE:ANF) appear to be suffering at the wrong side of this gamble.
The article Why Abercrombie’s Earnings Came Up Too Short originally appeared on Fool.com and is written by Caroline Bennett.
Fool contributor Caroline Bennett has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned.
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