What Will Google Inc (GOOG) Be Doing at Computex?

While some companies, such as Microsoft Corporation (NASDAQ:MSFT), plan on making waves at Computex, others, such as Google Inc (NASDAQ:GOOG), don’t expect to spend nearly as much time in the spotlight. While this may be disappointing to some, it is safe to say that the search engine giant is happy with where it stands right now.

At this time, Google is doing big things in the tablet market. With its Android operating system, the company is experiencing nice results and has one eye on the future.

Who knows what Google Inc (NASDAQ:GOOG) will be up to a year from now, but right now the company appears content to take a low key approach to Computex. This doesn’t mean it will go into hiding, just don’t expect any big news from the company.

Here is an excerpt from a recent Digitimes piece, talking about Google and the upcoming event:

“Google only just wound up its annual I/O developer conference in May, and so virtually all news on the Android and Chrome fronts has already been announced. Moreover, Sundar Pichai, Google’s senior vice-president for Android, Chrome and Google Apps, only recently took over responsibility for Android and is unlikely to attend Computex 2013, making it even more unlikely that Google will upstage the Windows camp at this year’s show.”

As you can see, Google Inc (NASDAQ:GOOG) has been quite busy over the past few months. In addition to its own I/O developer conference in May, the company has been making some changes at the top.

Digitimes goes on to point out that it got some exclusive information from Pichai at I/O 2013:

“Sundar Pichai privately revealed to Digitimes at I/O 2013 that most hardware product launches are timed to coincide with sales for particular seasons such as Christmas, and so the company is unlikely to launch hardware at I/O conferences, although this by no means signifies that there will be no major product launches this year. In fact, a number of new hardware products will be launched before the end of 2013.”

This adds a bit of intrigue to the Google machine, keeping everybody wondering what the search engine company is going to come up with next.

While we may not hear much out of the Google Inc (NASDAQ:GOOG) camp during Computex, don’t let this fool you. The company is still at the forefront of many markets.