What Next for Nokia Corporation (ADR) (NOK) – Tablets?

Enterprise users are still there for the taking

A recent research has shown that IT workers prefer the iPhone over the Windows phones; but when it comes to tablets, 32% of these workers prefer a Windows tablet over iPads 26%. How does this help? Well, though consumers prefer a tablet priced at around $350, enterprise users can afford much more. So catering to the enterprise crowd can open up a new stream of revenue, but the logistics to pull this off is a whole other discussion.

Other concerns would be the fact that Microsoft’s Windows licensing costs a lot but just like Microsoft did with Surface, Nokia should sell accessories like keyboards which are high margin products along with add-ons any customer would require. The scope Nokia has for fetching revenue through the enterprise crowd is very high. Well, at least for now before someone else capitalizes on it.

Verdict

Nokia Corporation (ADR) (NYSE:NOK) re-entered the mobile market at a time where Apple and Google were dominating, they wouldn’t want to risk it again with tablets this time. Companies are still trying to find a way to create a tablet that is powerful enough to completely replace a PC. A hybrid gadget running Windows 8 is what Nokia has in its hands and the potential market is not just consumers but for enterprise as well. Nokia fought its way through thick competition with the launch of their Windows phone and did a decent job at it as well, but that the tablet market is still up for grabs and a longer they take to set foot into it, the harder it becomes for them.

If Nokia does enter into the tablet segment, then it is definitely going to be a bumpy road but I feel this time Nokia will be well equipped to go full speed ahead.

The article What Next for Nokia – Tablets? originally appeared on Fool.com and is written by Ashley Sales.

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