Google Shopping Express: What is the Deal with Google Shopping Express?

Google Shopping Express: Are you familiar with Amazon Prime and all the benefits that the service offers? If so, you may be thinking to yourself that a competitor should step in and see if they can take over some of the market. Well, it appears that Google Inc (NASDAQ:GOOG) is getting ready to fill that void.

Google is one of the hedge fund industry’s most popular stock picks, and it’s always important to pay attention to the smart money (see just why here).

According to a report by TechCrunch, “Google is stealthily preparing to launch an Amazon Prime competitor called “Google Shopping Express.” According to one source the service will be $10 or $15 cheaper than Amazon Prime, so $69 or $64 a year and offer same-day delivery from brick-and-mortar stores like Target, Walmart, Walgreens and Safeway (though no specifics were mentioned by our sources).”

Right away, you can see that Google is trying to take on Amazon by offering a lower price. Even though it may only be a few dollars less per year, in today’s day and age this is often times enough to sway users from one service to another.

At this point, nobody knows for sure when Google Inc (NASDAQ:GOOG) is going to launch the service. In fact, there is no guarantee that the search engine giant will even more forward with this idea.

The same article goes on to add that the project is likely being headed by Tom Fallows, a Google Inc (NASDAQ:GOOG) e-commerce product manager.

It makes perfect sense for the company to roll out this service in the near future, being that it recently acquired both Channel Intelligence and BufferBox. For example, Channel Intelligence could be used to coordinate all sales and delivery functions.

Watch out Amazon Prime, it appears that Google Inc (NASDAQ:GOOG) wants a piece of the pie.

What do you think about the potential roll out of Google Shopping Express? Share your opinion in the comment section below.

Check back here for more updates on Google Shopping Express.

DISCLOSURE: I have no positions in any stock mentioned.

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