What Happened After Jim Cramer Talked About These 13 Stocks

8. e.l.f. Beauty, Inc. (NYSE:ELF)

Number of Hedge Fund Holders: 35

When a caller asked about e.l.f. Beauty Inc. (NYSE:ELF), Cramer leaned on a recent conversation with the company’s CEO to support his bullish stance. At the time, ELF had been bucking the trend among other high-multiple growth stocks by continuing to rise despite market volatility. Here’s what he replied with:

“ELF is a high-multiple stock that didn’t used to be, and yet it was up today. But Elf is good, other than the chart pattern which is not that good. We spoke to Tarang Amin just, I don’t know, less than 10 days ago, and things are really, really strong. So I would like you to be in that stock.”

However, the stock has plummeted since. It’s now down by 67.89% over the past 12 months.

During a more recent episode, Cramer was asked by a caller on whether it was time to start buying e.l.f. Beauty, Inc. (NYSE:ELF) again, and Cramer appeared way more sceptical this time around:

“I’m so glad you asked me about this. This is at the fulcrum of what I’ve been working on. Elf has a connection to China, obviously that’s where they make their stuff, that’s why they’ve been able to undercut everybody else in price. Now all we know is that it’s up in the air of what’s going to happen with Elf. We don’t know what kind of tariff it’s going to pay. If we don’t know what kind of tariff it’s going to pay then I can’t spend $53 for that stock! It’s just not right. […] And that’s why I’m staying away from Elf, even as I think that everyone knows I think Tarang is a terrific CEO. It doesn’t matter; it’s out of his hands.”