What GameStop Corp. (GME) Must Beat

Tomorrow, GameStop Corp. (NYSE:GME) will release its latest quarterly results. The key to making smart investment decisions on stocks reporting earnings is to anticipate how they’ll do before they announce results, leaving you fully prepared to respond quickly to whatever inevitable surprises arise. That way, you’ll be less likely to make an uninformed, knee-jerk reaction to news that turns out to be exactly the wrong move.

GameStop Corp. (NYSE:GME) has had its fortunes tied to the video game industry for a long time and recently, video gaming has languished under pressure from cheaper online and social games. But investors hope that a new renaissance in console gaming will revive GameStop’s retail business as well. Let’s take an early look at what’s been happening with GameStop over the past quarter and what we’re likely to see in its quarterly report.

Stats on GameStop

Source: Yahoo! Finance.

Will new games save GameStop’s business?
Lately, analysts have gotten decidedly more pessimistic about GameStop Corp. (NYSE:GME)’s prospects. They’ve marked down their estimates for the last quarter by more than 25% and cut their full-year earnings projections by more than $0.30 per share. Yet the stock has performed very well, climbing more than 45% since mid-February.

GameStop’s core business has involved buying used games and consoles and then reselling them at a substantial markup. Yet increasingly, competitors have sought to challenge GameStop Corp. (NYSE:GME)’s once-dominant position in the industry. Best Buy Co., Inc. (NYSE:BBY) in particular has fought hard to establish a foothold in pre-owned sales, and recently, it has matched GameStop in a promotional price war that could cut the lucrative margins that GameStop has traditionally gotten from the space.

Yet the bigger threat to GameStop Corp. (NYSE:GME) comes from the developer front, where companies have taken steps to prevent resale of previously owned games in order to boost direct sales. With direct digital sales, Electronic Arts Inc. (NASDAQ:EA) and Activision Blizzard, Inc. (NASDAQ:ATVI) are poised to cut GameStop and other middlemen out of the loop, reaping more revenue for themselves and avoiding the lost revenue that used-game sales represent. Just yesterday, GameStop’s stock plunged as Microsoft Corporation (NASDAQ:MSFT)‘s new Xbox One revealed features that involve registering games through Microsoft rather than via third-party retailers.

Interestingly, though, GameStop actually has some promise in other areas of its business that most investors ignore. Mobile device trade-in and resale represents a high-margin segment, while digital sales grew by 71% in the most recent quarter. Toys associated with games also account for a substantial amount of revenue, and as game makers and other content producers seek to monetize their content through toys, GameStop Corp. (NYSE:GME) could see that part of its business grow as well.