The data storage market is expected to reach $16.9 billion in 2015, up from $8 billion last year. The ever increasing need to manage data created a huge demand for data storage devices and services. Also, the customers are shifting to hybrid laptops/tablets and cloud storage. This shift drives the opportunities for data storage devices manufacturers and service providers to cater to the increasing demand.
I have chosen three such companies to analyze, in order to see if this shifting trend will be beneficial for investors.
New device and divestiture for future growth
Viviti, a wholly owned subsidiary of Western Digital Corp. (NASDAQ:WDC), manufactures a ‘3.5-inch hard disk’ for PCs. The demand for the PC hard disk is declining because of the shift towards hybrid laptops/tablets, and Viviti doesn’t manufacture hard disks for any of these. Looking at the declining demand, Western Digital Corp. (NASDAQ:WDC) has planned to divest the Viviti business and is waiting for approval from the finance ministry of China. The ministry will announce its approval in March, 2014. After the divestiture, the company will save the operating expenses of $400 million on the Viviti business by June, 2015.
HGST, a Western Digital Corp. (NASDAQ:WDC) company, launched the fastest and most advanced multi-level drives in the 12Gb/s SAS SSD family on April 9, 2013. Under this, the company launched three new models: the Ultrastar SSD800MH, Ultrastar SSD800MM and Ultrastar SSD1000MR. This device belongs to the solid-state drives, or SSD class. It will support most demanding applications, such as high-frequency trading, cloud computing, online gaming and big data. With this device, input/output response time of data will reduce by 300%.
Eventually, the global market share of the company’s SSD device will reach 16% by the year 2014, from 8% last year.
New storage platform for higher revenue
Big Data business is expected to reach $47 billion by 2017 from $11.4 billion in 2012. Looking at this prospect, EMC Corporation (NYSE:EMC) , in collaboration with VMware, Inc. (NYSE:VMW) and General Electric Company (NYSE:GE), will form a new platform-as-a-service, or Paas company, called “Pivotal”, which EMC Corporation (NYSE:EMC) will control 62% of. Pivotal will be a platform to create cloud applications that will help users make sense of their unstructured data. EMC has contributed $400 million in Pivotal. By the year end of 2017, Pivotal is expected to generate $1 billion in revenue.
The company has introduced the world’s first software-defined storage platform – ViPR. The unique feature of this device is its ability to manage both data storage infrastructure and data stored within that infrastructure. This is designed to work with the cloud environment. The device will improve data storage management as it will be completely automated. Brocade Communications Systems, Inc. (NASDAQ:BRCD)’s “Gen 5 Fibre Channel storage area network” solutions are also integrated with the ViPR. This will help EMC to realize 50,000 joint customers of both EMC and Brocade. It is expected that ViPR is a big move towards long term revenue generation by the company.
