Larry Fey: Yes. And Dan, I know you sort of said, alluded to this in your remarks, but I kind of reemphasize to a certain extent, we are doing what you’re suggesting in our investments, right. Because as you think about it, look, everybody who repeats with us is in order that we’ve taken away from somebody else. And where we’ve seen again, the various increase in repeat rates across categories for us at the highest levels it’s ever been, I think, that’s certainly something we continue to drive down and every time that happens is an incremental order since they are all increased repeat rates with a higher mix into that, we think that’s actually a very strong accelerant into, call it the sustainability of our competitors.
Daniel Kurnos: Got it. I mean, that makes sense. And then just on the mix that those interesting that you guys actually spent less sequentially online in Q4 and more offline, which obviously talks to the brand spend that you guys are pushing here, even though it seems like everybody else wants to push performance, but I get the dynamics are different here. How much of the brand is more towards Vivid Seats versus internally you are just investing on some of the gamification aspects and trying to make it your point as you called out and more integrated into the process versus, kind of just broader Vivid Seats’ brand awareness, just remember, hey, we still have really small unaided brand awareness and if we can bring that up and we get people into the ecosystem that way.
Larry Fey: Yes. I will start Dan. I mean, couple of different things. I think where you’ve seen a lot of our honing of our brand spend is into channels that, I think, we’re starting to see increased economic performance, right? I think if you recall maybe in 2021 we tested a lot of very heavy media-oriented channels that, I think, we were not as pleased with some of the kind of time horizon in return to that drive. I think we have found some great channels. As we talk about our ability to drive brand into other more programmatic areas. And where we’ve seen a lot of success you call out Vivid Seats, but I think, we’re certainly excited about that. I think if you looked at what we’ve done in the fourth quarter, and certainly into first quarter and some of our more programmatic brand channels.
We’ve got our Real Rewards for Real Fans campaign, right. I think that continues to resonate with fans that continues to drive a halo around our performance both in normal performance channels and frankly as a direct channel itself for acquiring users. So I think we’ve been pleasantly surprised by the efforts on our marketing team to so quickly find a brand channel that has both driven the halo, but also the performance itself. And I think we’ve seen that resonate really around one of our core propositions, which we’ve invested in for a while now, which is rewards. And I think the fans speak that that campaign is something that matters to them and that value prop is something they will continue to reward with purchases from us. And I think €“ go ahead Larry.
Larry Fey: Vivid Seats at $3 billion plus of ticketing is going to command the significant preponderance of marketing, both performance and brand. We are targeting Vivid Picks opportunities, particularly where it’s deep into the ecosystem, but you should think of the significant majority of that brand spend being on for ticketing offering.
