Verizon Communications Inc. (VZ) Leads the Dow (.DJI) Lower

The Coca-Cola Company (NYSE:KO) is also among the Dow’s big losers today, with shares falling 2.2%. While there’s little news out on the global beverage firm, Coke’s stock has had a strong run-up recently, gaining more than 13% year to date as buyers have sent its valuations soaring. However, Coke is still a top business and an unbeatable brand, so today’s sell-off owes more to investors following the herd than to any panic-inducing event. The company’s recently launched personalized brand campaign does bring risk, but it has already boosted sales in Australia by 4%. A similar effect in regions with slumping sales, such as Europe, could be a big win for Coke.

The article Verizon Stock Leads the Dow Lower originally appeared on Fool.com.

Fool contributor Dan Carroll has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.