We’re seeing good progress in the activities that we have. But as Golden flake trends improve, that should naturally start to help the core. More importantly, the core is the place where our marketing and innovation should be the most impactful, because we’re not introducing the brand and we’re not trying to build brand awareness. We’re trying to drive ultimately interest in consumption. So as we continue to invest in the brands, we would expect that our core would — our power brands would naturally lift even more than they even would in our expansion geographies. Second is our hybrid DSD, DTW model. We are continuing to work those two businesses together, and we are very happy with how that has been unfolding. But doing more collaboration between those two pieces of our route to market I think will also help.
And then the last thing, ultimately for us as we do start to lap SKU rationalization, some other things, we do have greater time and energy to focus to make sure that our power brands fulfill their role while our foundation brands fulfill theirs.
Jim Salera: Great. That’s helpful. And then maybe to follow up on that, you guys talked about Mike’s Hot Honey and Zapp’s flavored pretzels as well had been very well received. Can you just talk about the one way for innovation using those to kind of help springboard the portfolio, whether its new distribution wins or helping propel the core market with those additive SKUs?
Howard Friedman: Yes. Look, I’m very happy — what Mike’s Hot Honey and Zapp’s both have in common has been having on-trend flavors and being trend right. Spicy is an area of the category at the moment that is growing quite quickly. And I think for us an area where I think we can continue to innovate, finding on-trend flavors, partnering with them, we know we make a great tasting chip and we know consumers like the product we deliver. And so driving some interest there is one place in our innovation strategy that I think you’ll see more from us as we go forward. Second is to be honest, I think at times we need to be a little bit more focused on some of the innovation that we do and really putting our shoulder into a couple of bigger ideas.
And that I think is a good example of what made Mike’s Hot successful. We had better points of disruption. We had better display activity. We had better execution. And we were, therefore, able to support it with marketing. And that formula works for us. So we’ll continue to drive more of that as we go forward. And then ultimately, rotating those items into our permanent assortment should be a place where if we have an item, we’re excited about it. The consumer loves it. Making sure that it stays in our fleet of SKUs to be able to keep consumer interest and repeat is an area where we also I think are going to get better at, and I think Mike’s is a good example of we started out, put our toe in the water, on-trend flavor, worked really, really well, incremental for us and the consumer.
And so now we’re going to bring it in and we’re going to continue to offer it every day.
Jim Salera: Great. Thanks, guys. I’ll hop back into the queue.
Howard Friedman: Thank you.
Operator: Thank you. Ladies and gentlemen, this does conclude today’s call. Thank you for your participation. You may now disconnect.
