Two More Reasons to Invest in Ford Motor Company (F)’s Turnaround

In the R.L. Polk study, Ford Motor Company (NYSE:F) is the only brand to break a loyalty of 60% and is clearly ahead of its competitors in bringing back its consumers when they begin shopping for a new vehicle. The reason Ford dominates this survey is because, as its crosstown rivals General Motors Company (NYSE:GM) and Chrysler exited the recession by filing for bankruptcy, Ford was busy pouring cash into new designs that were aimed at growing vehicle segments. Years later, Ford’s Focus, Fusion, Escape models have given consumers and investors reason to cheer and stick with the brand. Also, we can’t forget that the ever-popular F-Series continues to be not just America’s favorite truck, but also the country’s all-around-favorite vehicle for over three decades, according sales figures.

Bottom line
Ultimately there are many reasons to buy into Ford Motor Company (NYSE:F). However, simply looking at these two factors, we can see that Ford is in good shape to retain its customers, continue growth overseas, and potentially use its rapidly increasing profits to reward investors with an increased dividend in the years ahead.

The article 2 More Reasons to Invest in Ford’s Turnaround originally appeared on Fool.com.

Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford.

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