Twitter Inc (TWTR)-Savvy India Prime Minister Shows How World Leaders Captivate Audiences On Social Media

Twitter Inc (NYSE:TWTR) and other social media platforms can be effectively used by world leaders in sending out information and urging their constituents to act. One world leader, India’s Prime Minister Narendra Modi is better than most of his peers in this regard, a report from The Wall Street Journal suggests.

In a report by Niharika Mandhana and narrated by Rob Alcaraz, Mr. Modi is said to have found a way to get his message across on Twitter Inc (NYSE:TWTR) and other social media platforms to a generation hooked on social media.

In the report, it was revealed that since Mr. Modi took office, he has tweeted many of his policy announcements in 140 characters or less. His account which is described as serious and playful has over 12.1 million followers, it was revealed, which makes the Prime Minister one of the world’s most-followed political leaders, only behind U.S. President Barack Obama.

The content of his account also demonstrates how well it is run, the report suggests. In February, the official tweeted out how India should rise to the occasion and establish global benchmarks in governance, transparency & taxation because interest in the country from other parts of the world is also rising.

And in March, the Prime Minister used Twitter Inc (NYSE:TWTR) to post an animated video of himself sweeping a street to promote a campaign for better sanitation, Alcaraz says. Furthermore, Mr. Modi has even started tweeting in foreign languages, it was revealed. For example, he has sent tweets in Russian to Vladimir Putin and Hanukkah greetings in Hebrew.

Nonetheless, it should be noted that the report also notes that Mr. Modi’s account is managed by a network of party officials and technology experts. This team also maintains his Instagram, YouTube and Facebook account. it also should be noted, however, that they are successful as his Facebook Page, for example, has nearly 28 million people.

Twitter Inc (NYSE:TWTR) and Facebook posts may seem unofficial for journalists, Alcaraz says, but the followers of Mr. Modi do not mind.

Ken Fisher’s Fisher Asset Management owned about 10.76 million Apple Inc. (NASDAQ:AAPL) shares by the end of last year.

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