Twitter Inc (TWTR) Is Looking To Colonize The Mobile Ecosystem Space With Fabric

Just when people thought that there was not more to Twitter Inc (NYSE:TWTR) than 140 character messages flying about everywhere, the company comes out and offers software, Fabric, for free that could potentially establish its monopoly in the mobile space.

Twitter Inc (TWTR), NYSE:TWTR

On Bloomberg, Twitter’s Vice President of Product, Kevin Weil, discussed the Fabric that is going to be cast over the entire mobile ecosystem industry. A few interesting facts about Weil should be mentioned here though. He loves to run ultra marathons and was doing theoretical particle physics at Stanford before he joined Twitter Inc (NYSE:TWTR).

“[…] We brought together Twitter Inc (NYSE:TWTR), Mopub, Crashlytics and this new Digits mobile identity offering into a single powerful modular SDK that helps app developers build more stable apps, build apps that get more users and actually monetize more efficiently as well […],” said Weil.

There is one lesson all this. In today’s world no tech company should be underestimated. Twitter Inc (NYSE:TWTR) was criticized for its business model and that the company’s monthly active users were decline and somewhere in the midst of all this there were also concerns about its management. Now the social media company comes out with blazing guns, putting a frown on the faces of internet giants in the business.

The product is huge and even more huge are Twitter Inc (NYSE:TWTR)’s plans involving it. Weil also shed some light on these.

” […] This is the next step for twitter, this is us becoming a key player in the mobile ecosystem going forward, as we all know that mobile changes everything and we have been a mobile company ever since we started, and so we are able to bring our expertise, our scale in helping every other app developer build better mobile apps,” remarked Weil.

Using Weil’s analogy, from a start up involving two people working in a garage to big multinationals, Twitter Inc (NYSE:TWTR)’s Fabric s a platform for everyone.


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