Twilio Inc. (TWLO) Unveils Linked Audiences for Amazon Redshift, Empowering Marketers with No-Code Customer Targeting

We recently compiled a list of the 15 AI News That Broke The Internet. In this article, we are going to take a look at where Twilio Inc. (NYSE:TWLO) stands against the other AI stocks that broke the Internet recently.

U.S. e-commerce sales hit a record this year on the unofficial shopping holiday, and artificial intelligence has played a starring role. According to Adobe Analytics, online spending has hit $10.8 billion in the US, and Generative AI chatbots drove a 1,800% surge in retail site traffic compared to 2023. These tools helped bargain hunters find deals, compare products, and check out more quickly.

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Similarly, Salesforce revealed that the use of AI-enabled online chat services grew 31% year-on-year on Black Friday, with U.S. Black Friday online sales reaching $17.5 billion, up 7% year-over-year. Digital retailers using generative AI and agents in their customer service experiences saw a 9% higher conversion rate compared to those who did not.

In other news, OpenAI’s chief financial officer, Sarah Friar, told the Financial Times that the company is considering introducing ads on its platform. She further revealed that the company had recently hired Kevin Weil, an executive from Instagram, who was well-suited to the task.

“The good news with Kevin Weil at the wheel with product is that he came from Instagram. He knows how this [introducing ads] works”.

– Sarah Friar, OpenAI’s chief financial officer.

However, a later statement issued by Friar reveals that while OpenAI may be open to the possibility, they currently don’t have any active plans for the same.

“While we’re open to exploring other revenue streams in the future, we have no active plans to pursue advertising.”

A Bloomberg Opinion column by Dave Lee reveals that such an apparent change in statements could be because the AI Company realized that advertisements tend to signal “troubling trends”. The shift may send doubts about the profitability of its subscription-based model, raising concerns about potential “enshittification”, as tech commentator and activist Cory Doctorow famously terms it, where user-focused features are compromised for advertiser-driven engagement and time optimization.

Moreover, OpenAI’s endeavors are so huge that its revenues don’t manage to cover them. The development of advanced AI models would require even greater spending, which is why advertising could be seen as an avenue to help bridge the gap. However, its risks undermine ChatGPT’s appeal as an alternative to Google search, potentially disrupting its user experience, Lee noted.

For this article, we selected AI stocks by going through news articles, stock analysis, and press releases. These stocks are also popular among hedge funds.

Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).

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Twilio Inc. (NYSE:TWLO)

Number of Hedge Fund Holders: 52

Twilio Inc. (NYSE:TWLO) is a leading cloud communications platform-as-a-service (CPaaS) company that’s integrating artificial intelligence via tools like Twilio Segment and Twilio Flex for enhancing customer engagement and data insights. On December 2nd, Twilio Inc. (NYSE:TWLO) announced the public beta availability of Linked Audiences in the Twilio Segment for Amazon Redshift. Linked Audiences assists marketers in creating targeted audiences without the need for SQL knowledge or team support.

The integration between AWS and Twilio will allow customers to build audiences, enhance their customer profiles, and grow personalization at scale. Marketers will be able to access customer data in Redshift without coding skills, helping them create targeted campaigns easily and effectively.

“With Linked Audiences, Amazon Redshift users can now create dynamic, context rich audiences that will drive effective personalized marketing campaigns that can increase engagement. This builds on our existing Segment and AWS product integrations and enables data teams the ability to link Segment unified profiles to critical business entity data that lives in the Redshift warehouse. Our data graph provides technical marketers with a rich view of the customer that can be used to send dynamic audience payloads that power impactful personalized campaigns in downstream systems.”

– Thomas Wyatt, President of Twilio Segment.

Overall TWLO ranks 7th on our list of the AI stocks that broke the Internet recently. While we acknowledge the potential of TWLO as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than TWLO but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.