Again, Buffett doesn’t just talk the talk here. Buffett wrote in his 2011 letter to Berkshire Hathaway Inc. (NYSE:BRK.B)shareholders that he’d been reading International Business Machines Corp. (NYSE:IBM)‘s annual report for more than 50 years! Yet he hadn’t bought it. But then, suddenly, in 2011 he purchased a massive position for Berkshire Hathaway Inc. (NYSE:BRK.B) because, he says, his “thinking crystallized.” He probably came to understand that International Business Machines Corp. (NYSE:IBM) has become far more than a race-for-the-latest-innovation technology company and that companies around the world depend on it for comprehensive solutions.
But in any case, it represents Buffett’s willingness to stay on the sidelines until he fully understands a company and its long-term prospects.
7. “The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage.”
There’s a reason Coke is Berkshire’s second-largest holding and that The Procter & Gamble Company (NYSE:PG) and American Express Company (NYSE:AXP) are also among the top 10. When a company establishes a durable competitive advantage — or a “moat,” as Buffett likes to call it — it becomes one of those companies worth adding to that “hold for forever” pile.
8. “If past history was all there was to the game, the richest people would be librarians.”
9. “The ideal business is one that earns very high returns on capital and that keeps using lots of capital at those high returns. That becomes a compounding machine.”
10. “You don’t need to be a rocket scientist. Investing is not a game where the guy with the 160 IQ beats the guy with 130 IQ.”
Complex math and models can often do more harm than good for investors (see: financial crisis of 2008/2009). In most cases, the winning formula is sticking to the basics and owning great companies over long period of time. And you don’t need a Ph.D. in advanced mathematics to do that.
11. “I am a better investor because I am a businessman, and a better businessman because I am an investor.”
12. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
We can certainly all apply this to our own lives, but when it comes to investing, this is a great reminder that we should always seek out the most upright and trustworthy management teams that view their reputation in a similar light.
More to come!
We will be updating this page throughout the next two weeks as we continue to run through the 12 Days of Berkshire, so be sure to check back here, or on Fool.com for plenty more on Berkshire and Buffett.
The article 12 Days of Berkshire Hathaway originally appeared on Fool.com.
Matt Koppenheffer owns shares of Berkshire Hathaway. The Motley Fool recommends American Express, Berkshire Hathaway, Coca-Cola, Procter & Gamble, and Wells Fargo and (NYSE:WFC) owns shares of Berkshire Hathaway, IBM, and Wells Fargo.
Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.
