Trading the Earnings Parade: Apple Inc. (AAPL), Starbucks Corporation (SBUX) and the Boeing Company (BA)

Apple Inc. (NASDAQ:AAPL), Starbucks Corporation (NASDAQ:SBUX) and The Boeing Company (NYSE:BA) are some of the companies that are set to report their earning this week presenting some of the possible prospects for investing in the stock, either on the Short or Long positions. CNBC’s ‘Fast Money’ Trader, Timothy Seymour, has reiterated his long position on Starbucks at the back of strong sales opportunities that he believes the company can offer when compared to the likes of McDonald’s Corporation (NYSE:MCD) which has a higher valuation.

Starbucks Corporation (NASDAQ:SBUX)’s sales for Teavana and K-cups are currently at a high of 24% this year according to Seymour complimented by improving margins and further growth on the international markets. “It is a stock that is not terribly cheap but when I am comparing this say to a McDonalds  which has got a much better valuation, Starbucks has so much to offer in terms of sales targets,” said Mr. Seymour.

Brian Kelly is, on the other hand, remaining bearish on The Boeing Company (NYSE:BA) heading into its earnings after saying it received a beating in the just concluded Farnborough airshow from Airbus. Cancellation and capacity cutbacks continue to be the major concern to airplanes developers according to Mr. Kelly, who reiterated his Short position on The Boeing Company (NYSE:BA).

“Boeing did okay, but Airbus did much-much better I also still think when you start to see cancellation and capacity cutbacks from Lufthansa from Middle east that is going to ultimately hurt Boeing,” said Mr. Kelly.

Apple Inc. (NASDAQ:AAPL) is another stock that is closely being watched by the ‘Fast Money’ crew as it prepares to post its earnings. A major talking point for Apple is the much awaited release of iPhone 6 that should have a substantial effect on the overall stock price considering it is almost a year since iPhone 5 hit the markets.

Apple Inc. (NASDAQ:AAPL) will be announcing its earnings at the back of sealing a partnership agreement with International Business Machines Corp. (NYSE:IBM) for the distribution of iPhones into Enterprise a move that should have a substantial impact on the overall iPhone sales going forward.

Disclosure: none