The Oil industry is booming again as WTI crude rose to a two week high in anticipation of an increase in demand for fuel due to better than expected U.S. employment gains. In this oil sector, TOTAL S.A. (ADR) (NYSE:TOT) appears to be a good option for investors for several reasons. Firstly, the company is highly undervalued compared to its peers. Secondly, the financial performance of the company is relatively strong in comparison to its major rivals in this industry. Lastly, major modernization and innovative projects are currently being undertaken by the company which will more likely boost its profit and its competitive advantage in the industry, thereby sustaining its growth.
Industry analysis
The chart below compares the stock prices of TOTAL S.A. (ADR) (NYSE:TOT) and its major rivals BP plc (ADR) (NYSE:BP) and Exxon Mobil Corporation (NYSE:XOM) in a one-year period. It can be clearly seen that Total has appreciated 14.37% relative to its major rivals, BP and Exxon Mobil, which garnered changes of 12.73% and 13.12%, respectively.
Recent modernization and sustainable projects
TOTAL S.A. (ADR) (NYSE:TOT) is currently undergoing several projects to position itself as one of the most competitive in the industry along with the goal of increasing its profits and market share. These, in turn, will more likely improve the market share of the company and its stock price.
One of these projects include the recently approved €1 billion modernization project for Antwerp, which is currently the company’s largest European refining and petrochemical platform. The company is also focusing on shale innovation projects in the U.S. through restoration of the Port Arthur steam cracker in Texas, and trying to boost its image by turning into brand agency to support its international goals and communication strategies.
U.S. charges settlement
The company recently announced that it has settled two of its charges in the United States by agreeing to pay a total of $398.2 million to the government. This amount includes the $245.2 million penalty for the violation of the Foreign Corrupt Practices Act (FCPA) and the $153 million penalty to the Securities and Exchange Commission.
In my opinion, this is a good step taken by TOTAL S.A. (ADR) (NYSE:TOT) to end these charges, which started in the early 2000’s. This settlement may have a short-term negative effect on the stock, but the long-term effect outweighs the former. This step will improve the sentiment in this stock ruling out the uncertainties caused by ongoing litigations.
Attractive valuation
The P/E ratio of the company stands at ’10.17’, which shows that the stock price is equally valued. On the other hand, P/B indicates that the stock price is discounted relative to the industry average of ‘2.49’, making it attractive to investors. Price to Earnings per Growth indicates the TOTAL S.A. (ADR) (NYSE:TOT) is currently trading at a premium as compared to the industry average. However, it is trading at a discount compared to major players in the industry.
Data Source: Yahoo Finance
