Over the past years, online marketing has become the bloodline of any business that wants to become successful. However, given the multitude of approaches and technologies one can use when it comes to online marketing, this field is filled with sometimes contradicting opinions. So who should you be listening to for your online marketing endeavors? Following, we would like to present you with a list we have compiled of the top online marketing experts to watch in 2014. Read below to find out more about these experts and their vision. Let’s take a look at the countdown.
No. 6: Belle Beth Cooper
Cooper is somewhat of a rookie in the online marketing niche, but this doesn’t mean she doesn’t have a lot of interesting stuff to say. Miss Cooper is an active blogger, writing on behalf of the Huffington Post, Buffer, and The Next Web. Her witty and entertaining writing style offers marketers, writers, and bloggers tons of useful information, no one should miss out on.
No. 5: Michael Hyatt
Hyatt is the expert to listen to if you’re looking for an easy way to figure out the realm of online marketing. His language is clear and straightforward and takes you all the way from setting up your web presence and using affordable technologies to increase your exposure.
No. 4: Avinash Kaushik
Kaushik can take pride in the fact that he is one of the few authors in the world to have a best-seller on online marketing. His books offer a differ light on online marketing and show you how you can stand out in this fierce industry. We strongly recommend you give particular attention to his Web Analytics series.
No. 3: Neil Patel
Patel, alongside business associate Hiten Shah, are responsible for KISSMetrics and CrazyEgg, which offer online marketers around the world the necessary tools for their advertising efforts. But that’s not all you can thank Patel for. If you’re interested in hearing the latest strategies in the field, make sure you check out his blog, where he offers step by step instructions on how to build an audience, increase your engine ranks, and strengthen your social media marketing strategy.
No. 2: Danny Sullivan
Talking about the SEO industry without mentioning Sullivan’s name would be an insult. Sullivan joined the SEO game early on, in 1995, when most people had no idea what search engine optimization meant. Apart from having founded one of the biggest publications in the field, Search Engine Land, Sullivan is also active on Twitter, Google +, and is involved in arguably the most popular event in the industry – the SMX: Search Marketing Expo.
No. 1: Gary Vaynerchuck
Vaynerchuk is an established author that doesn’t beat around the bush: he’s very upfront and honest when it comes to the amount of work one needs to put into an online marketing strategy. However, he is also realistic about just how much online marketing can bring you. If you’re interested in Vaynerchuk’s tips on social and online marketing, you can subscribe to his newsletter, follow his Twitter account, or read one of his books, which are also available on Audible.
