In this article, we are going to discuss the top 5 wine brands popular among young consumers. If you want to check out our detailed analysis of the wine market in America, the current state of the American wine industry, and the sustainable wineries in the United States, head to Top 20 Wine Brands Popular Among Young Consumers.
5. Roscato
Market Share Among Young Consumers: 8.5%
Roscato is an irresistible range of high-quality Italian wines, which comes under the umbrella of Cavit – a major Italian wine cooperative located in the heart of the Trentino region. With a low alcohol content of 7% and just a touch of sparkle to flawlessly balance the sweetness, Roscato is the ideal complement for today’s cuisine.
Roscato has gained significant popularity worldwide, particularly for its sweet flavors and easy-drinking, approachable style.
4. Mouton Cadet
Market Share Among Young Consumers: 9.2%
Created in 1930, Mouton Cadet is the name of a popular range of modestly priced, generic Bordeaux wines, considered the French port city’s most successful brand. As a quick-to-mature, generally ready-to-drink red, Mouton Cadet never has been widely viewed as a popular wine for cellar aging.
With access to some of Bordeaux’s finest appellations, the brand is considered the premier affordable Bordeaux wine on the market today.
3. Charles Shaw
Market Share Among Young Consumers: 9.6%
Owned by the Bronco Wine Company, Charles Shaw is known for producing affordable wines, largely made from California grapes. Sold exclusively at Trader Joe’s stores since 2002, the wine affectionately known as ‘Two-Buck Chuck’ is affordable (about $2 to $4 per bottle) and proudly unpretentious. Trader Joe’s sold 800 million bottles of the wine between 2002 and 2013.
Bronco Wine’s low production costs and high volumes help keep Charles Shaw prices low, as more than 90 million gallons are produced every year.
2. Reál Sangria
Market Share Among Young Consumers: 10.8%
Made 100% from Spanish wine and natural citrus fruit flavors, Reál Sangria is a medium bodied, fruit forward sangria with a low ABV that is the perfect drink to share with family and friends. The brand also launched its red and white wine-based variants in 25cl cans across the U.S. in 2019, in an effort to ‘lower the barriers of entry’ in the country.
For over a decade, Reál Sangria has been the number one imported sangria from Spain in the American market, and has enjoyed a constant growth in popularity for the last few years.
1. Lindeman’s
Market Share Among Young Consumers: 13%
Owned by Treasury Wine Estates, Lindeman’s is a large wine producer based in Australia’s Hunter Valley. Enjoyed in over a 100 countries around the globe, the brand is well known for its extensive portfolio of easy, ready-to-drink wines, covering still, sparkling, and sweet wines from a range of classic Australian grape varieties.
Lindeman’s is best known for its renowned Bin 65 Chardonnay, which launched in 1985 and is consistently rated a best buy from wine publications.
Lindeeman’s is the Favorite Wine Brand of Young American Adults.
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