Top 5 Wine Brands Popular Among Young Consumers

3. Charles Shaw

Market Share Among Young Consumers: 9.6%

Owned by the Bronco Wine Company, Charles Shaw is known for producing affordable wines, largely made from California grapes. Sold exclusively at Trader Joe’s stores since 2002, the wine affectionately known as ‘Two-Buck Chuck’ is affordable (about $2 to $4 per bottle) and proudly unpretentious. Trader Joe’s sold 800 million bottles of the wine between 2002 and 2013. 

Bronco Wine’s low production costs and high volumes help keep Charles Shaw prices low, as more than 90 million gallons are produced every year.