The top things that can make your brand successful aren’t necessarily those that would immediately come to mind. Just like you buy a gown or a suit for an important event, you should take the time to dress up your brand, so as to make it more visible and appealing to your audience. Unfortunately, most starting entrepreneurs do not spend a whole lot of time on designing their brand; they focus more on building their business. While taking care of the inner workings of your venture is vital, so is paying attention to your brand. More often than not, a brand can either make or break your business.
Wishing you could build your own successful brand for the business or startup you have just founded, but do not know where to start? We would like to present you with a list of the 5 most important steps any entrepreneurs has to take in order to come up with a great brand.
Let’s take a look at the countdown of the top things that can make your brand successful.
No. 5 Top Thing that can Make your Brand Successful: Focus on the Tagline
Any successful brand has an ingenious tagline. Just like NIKE, Inc. (NYSE:NKE)’s Just do it or Adidas’ Impossible is nothing, your brand’s tagline has to stand out in the crowd. This might be one of the most difficult steps of creating a successful brand, mainly because it is hard to encompass everything your business is about in just one short, catchy phrase.
Set up a meeting with your partners and anyone else who you think might offer valuable input and brainstorm on ideas. It might take more than a couple of hours, but this will help you come up with the perfect tagline that best reflects your business.
No. 4 Top Thing that can Make your Brand Successful: Completing the Concept
While a tagline is crucial for the success of a brand, you also have to think about its design. Even if you don’t want any pictures going along with the tagline, you still have to think about the style of the writing and the colors you want to use. Keep in mind that it has to stand out and that it has to be able to draw people in. Once again, try to incorporate some of your business’ culture into the design.
No. 3 Top Thing that can Make your Brand Successful: Give it Time
Expecting your business to boom overnight just because you came up with a great brand is completely unrealistic. Brands develop and become more powerful in time and you have to have the patience to wait for it to happen. It might take weeks, months, or even a year, but your brand will eventually start giving you the results you want. Do not try to rush the process by pushing the brand forward, through every means possible. Take it slow; you won’t regret it.
No. 2 Top Thing that can Make your Brand Successful: Consistency is Key
Once you’ve come up with the perfect brand, your business should reflect it entirely. The design, style, and language of your brand should be consistent throughout all of the company’s activities and operations. If possible, use the same designer and copyrighter who initially came up with the brand anytime you prepare a new marketing piece to advertise your business.
No. 1 Top Thing that can Make your Brand Successful: Don’t be Afraid to Ask for Help
This is the most important thing any entrepreneur has to keep in mind. Coming up with a successful brand is no easy task and there’s no shame in asking for help. Even if your initial budget might not be tremendously high, you should still make the effort to contact a professional who could help you with your branding efforts.
If you enjoyed our list of the top things that can make your brand successful, you’ll like our “20 Most Valuable Brands in 2013.”
