1. Mevius
Mevius are best known and one of the top selling Japanese cigarette brands. Formerly known as the Mild Seven, and changed the name to Mevius in 2013, this cigarette brand has been on the top of cigarette market since it was launched during the 70s. The popularity of this brand constantly grows internationally – a growth of 4.7% has been recorded during 2016 only. Although it is gaining world’s popularity it is mostly being sold in the Asian market, and in Japan, it has more than 30% market share.