Top 5 Reasons Behind Facebook’s Purchase of WhatsApp

No. 2: Expanding the target audience

whatsapp-messenger

Even though Facebook still ranks as the strongest social network in the world, it is no secret that the company has slowly started to lose many of its teenage members. In this context, Facebook’s move to buy WhatsApp might just be an attempt to regain some of its former members back. After all, WhatsApp is the most widely used messaging app in the world, with most of its users being teenagers and young adults.