Top 5 Digital Trends for 2014

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No. 1: Identity based digital world

Facebook Screenshot

While one may think that the main reason why people use social networking websites, such as Facebook, Twitter, or Pinterest is to connect with others, the truth is entirely different. Granted, we all use such networks to keep in touch with friends and family, but according to researchers, the main reason we go online is to showcase our own identity. In 2014, and well beyond it for that matter, online activities, either personal or business, will revolve around individual identities. Companies that have started acknowledging the user’s need to express his personality are already successful. Take Amazon.com, Inc. (NASDAQ:AMZN)’s example with its personalized recommendations or, better yet, Facebook Inc (NASDAQ:FB)’s idea to implement the timeline concept.

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