In this article, we’ll look at the top 5 countries where sports betting is popular. If you want to read our detailed analysis of the sports betting market and its recent trends, then head straight to the Top 15 Countries Where Sports Betting is Popular.
5. Australia
Estimated Market Size of Sports Betting: $6 billion
In Australia, sports betting ranks as the fifth most commonly practiced form of regular gambling, following lotteries, scratch tickets, electronic gaming machines (commonly known as “pokies”), and race betting. Australia’s profound love for sports plays a significant role, with many individuals displaying passionate support for their favorite sports teams and athletes.
Online sports betting is readily accessible in Australia, providing a convenient platform for betting enthusiasts, with numerous online bookmakers offering diverse markets, including football, cricket, and horse racing. Moreover, the country offers a plethora of online sports betting platforms, such as Ladbrokes, BoomBet, Dabble, WeBet, Neds, betr, Betfair Australia, and Unibet.
4. Japan
Estimated Market Size of Sports Betting: $7.2 billion
Japan, which has historically adopted a conservative approach to gambling, is witnessing a shift driven by the younger generation’s exposure to global trends and international sports events. The government of Japan is currently contemplating the legalization of sports betting as a means to bolster revenue and promote tourism. Among the favorite sports for betting in Japan are soccer, baseball, and horse racing. Anticipated in the near future are new regulations for sports betting, poised to potentially propel further growth within the industry.
3. United States
Estimated Market Size of Sports Betting: $7.5 billion
According to a survey by the Pew Research Center, the prevailing method of sports betting among Americans is through friends or family. In terms of sports betting revenue in 2022, New York leads the way with $1.4 billion, followed by Illinois at $795 million and New Jersey at $763 million.
2. United Kingdom
Estimated Market Size of Sports Betting: $7.8 billion
Sports betting thrives as a beloved pastime in the United Kingdom, driven by several factors. The UK’s deep-rooted passion for sports, its permissive gambling laws, and the wide array of available betting options contribute to this trend. Beyond football, the UK offers betting opportunities across diverse sports like golf, mixed martial arts, and handball.
Additionally, many betting sites entice players with incentives and recurring bonuses, keeping them engaged and motivated to pursue further wins.
1. China
Estimated Market Size of Sports Betting: $9.9 billion
China has seen a significant surge in sports betting popularity, rooted in cultural tradition, easy online accessibility, and its massive population. Gambling has been an accepted part of Chinese culture for centuries, fostering its widespread appeal. Online sports betting in the country offers convenience and a plethora of options, including markets for popular games like League of Legends and Dota. With its vast population, China has become a thriving hub for the sports betting industry, further fueling its growth.
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