Top 5 Brands Among Gen Z in the US by Mindshare

In this article, we will cover the top 5 brands among Gen Z in the US by Mindshare. If you want to read our detailed analysis, you can directly go to Top 20 Brands Among Gen Z in the US by Mindshare.

5. Sephora

Percentage of Mindshare: 37%

Sephora is one of the most popular brands among Gen Z by mindshare. Sephora is a top beauty brand offering a range of beauty products to people of all ages. Other popular beauty brands include Ulta, Target, Amazon, and Walmart.

4. CeraVe

Percentage of Mindshare: 37%

According to our methodology, CeraVe is considered a top skincare brand among Gen Z in the United States. Other prominent skincare brands included The Ordinary, La Roche-Posay, Cetaphil, and Glow Recipe.

3. TikTok

Percentage of Mindshare: 38%

TikTok was among the most popular social media channels based on the survey results. TikTok is a video sharing platform, now used as a social commerce platform by business owners as well.

2. Amazon

Percentage of Mindshare: 55%

Amazon.com, Inc. (NASDAQ:AMZN) ranked among the top shopping websites used by the teens surveyed. Shein, Nike,  and Goat were ranked as the most used online stores after Amazon.com, Inc. (NASDAQ:AMZN) at 12%, 7%, and 2% respectively.

1. Apple

Percentage of Ownership: 87%

The Apple iPhone by Apple Inc. (NASDAQ:AAPL) tops the list with an 87% ownership rate among the 9,193 teens surveyed. Additionally, 88% of the teens surveyed expect to purchase an iPhone as their next phone. 34% of the survey respondents owned an Apple Watch.

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