Top 5 Brands Among Gen Z in the US by Mindshare

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1. Apple

Percentage of Ownership: 87%

The Apple iPhone by Apple Inc. (NASDAQ:AAPL) tops the list with an 87% ownership rate among the 9,193 teens surveyed. Additionally, 88% of the teens surveyed expect to purchase an iPhone as their next phone. 34% of the survey respondents owned an Apple Watch.

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