Top 11 AI News and Ratings You Should Take a Look At

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3. International Flavors & Fragrances Inc. (NYSE:IFF)

Number of Hedge Fund Holders: 52

International Flavors & Fragrances Inc. (NYSE:IFF) develops and sells ingredients for flavors, fragrances, health products, and pharmaceuticals worldwide.

On February 4, IFF introduced ScentChat, an AI-powered research tool designed to improve fragrance development by integrating real-time consumer feedback. The app connects with popular messaging platforms like WhatsApp and Facebook Messenger, allowing direct interaction between consumers and perfumers. Using advanced AI and Natural Language Processing, ScentChat analyzes feedback to generate insight reports, helping formulators refine scents efficiently. The tool streamlines consumer research, making the process more cost-effective and scalable while supporting collaboration between fragrance creators and consumers. It also marks a significant step in applying AI to perfumery.

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