Top 10 Stocks Market Is Watching Today

4. Netflix Inc (NASDAQ:NFLX)

Number of Hedge Funds Investors: 121

LikeFolio‬’s Megan Brantley said in a latest program on Schwab Network that Netflix Inc (NASDAQ:NFLX) ad tier and sports streaming is helping the company gain more subscribers. The analyst said she’s watching the sustainability of subscription additions gained based on sports streaming.

“Our data have been the introduction of its ad tier and also its foray into live sports, and you can see that whenever we look specifically at web traffic for Netflix Inc (NASDAQ:NFLX), we saw a massive increase in the month of November and then also a nice little bump in December whenever Netflix Inc (NASDAQ:NFLX) hosted the Jake Paul Mike Tyson fight and also the NFL Christmas Day matchup. And so I think that this has proven that live sports not only grabs these consumer eyeballs but it’s also very compelling for advertisers. Netflix announced that it also secured rights for the FIFA Women’s World Cup coming up, so I think that this is a smart move and this is what’s been driving a lot of the growth that we’ve seen in Netflix, at least in terms of consumer interest.

But we want to watch for retention long term because we have some signs in our data that a lot of those consumers that Netflix Inc (NASDAQ:NFLX) gained may have jumped on to watch those sports events and they popped off. And so I think that this is something that investors will be watching pretty closely just because Netflix Inc (NASDAQ:NFLX) was able to report such nice user growth last quarter.”

Sensing major threats amid rising competition in the market from Disney Plus, Peacock (CMCSA), Max, Amazon and YouTube, Netflix Inc (NASDAQ:NFLX) has fired all engines and is using a multi-pronged approach to thrive. Netflix Inc (NASDAQ:NFLX) is expanding into emerging markets, aggressively focusing on user engagement and tapping into advertisement and gaming. Netflix Inc (NASDAQ:NFLX) is also expanding into NFL games and WWE.