Advertising is all around us these days and the industry is rapidly growing, so we decided to take a look at the top 10 small advertising agencies in NYC.
Tracing back to ancient times, advertising was already present, however, it was not as fancy as what we have now. Why advertise? Advertising is a way of telling people about your product, services, or events. Trading was the norm in ancient times, and advertising has always been used to increase sales or increase trading partners. Put simply, it is a way of communicating with your market, to encourage or tell people what products and services to buy. In the ancient times, they used different materials to portray their advertisements. For example, the Egyptians used papyrus for their posters, and calligraphy and copper printing plates were used in China for their advertisements.
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As years passed by, in a sense, advertising became easier, we now have newspapers, magazines, radio, television, and of course social media. Generally, advertising is how companies connect to their customers. In investing with advertising companies, there are many factors to consider. For starters, it’s going to cost to hire an advertising agency. Obviously opting to go with a big advertising agency would mean a higher rate of pay but with a small advertising agency, the cost can potentially be cut in half. When it comes to a bigger advertising agency, they have a large number of employees who can cater your needs, while a small advertising agency doesn’t have that luxury. When it comes to creativity, both have it but newer and fresher ideas are more likely to come from the small and newer generation of advertising agencies.However, this does not mean big advertising agencies don’t have fresh ideas — it all depends on your preference and your business needs.
Like with any small business, picking an advertising agency, especially in NYC, you should first check to see if they are credible and if they have a good reputation. It would benefit you to ask around beforehand and see if you can be referred to an agency. Their expertise should also be checked and since they are on a small scale, their availability also matters. This is how they handle clients, or if they have the capability to take on new ones. For this list, we have the top small advertising agencies, but for a broader choice you can take a look at the top 10 advertising agencies in NYC.
For our list of top 10 small advertising agencies in NYC, we relied on a Google Search and some digging around the internet. We then checked each company to see if they have all the qualities that are needed in a small advertising agency. Upon gathering a list of agencies, we also took a look at client reviews to see how reputable each agency was. As there are many factors to consider like cost, experience, size, and ideas, when hiring an agency, we did not rank the agencies on our list in any particular order.
So if you’re in the market for a small agency to handle your advertising needs, check out our list of top 10 small advertising agencies in NYC.
10. GoDiversity
GoDiversity has been operating for over 14 years and uses a number of marketing tools. Their advertisements are dispersed via TV, radio, print, direct mail, PR, social media, and even mobile apps. Their skills extend to create a strategy and creativity in public relations or media planning. Although GoDiversity is quite young, their team has been in the advertising industry for about 80 years as far as combined experience.
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9. Concept Farm
Concept Farm claims that what they offer is a mix of strategy, creativity, research, social, digital, design and production. Their passion is working closely with their clients and Disney, ESPN, and Rockefeller Foundation are some of their clients. They say, when you work together closely, it will help the clients and take them back to the potential of their brand. The scope of the category they work in is sports & entertainment, retail, automotive, financial services, research and development, and travel tourism & destinations.
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8. WiT Media
This boutique media agency takes pride in having the Stars System and Ethnographic Insight as their toolkit. Media planning, buying, and execution are just a few things they offer. The team’s expertise and passion are what drives them to success and this is spearheaded by their president, Clint White.
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7. Jugular
Food, travel, and spirit brands are the campaigns that Jugular mostly works with. Their capabilities extend to advertising, branding, communication strategy, content development, influencer programs, photography, search engine optimization, social media, video production and editing, and website design. Their clients testify that Jugular delivers and gives results that exceed their expectations. They have done several works for Andy Boy and Blue Nectar Tequila.
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6. o2kl Advertising
o2kl Advertising, the next on the list of top 10 small advertising agencies in NYC, is all about chemistry (hence the name). This is literally the chemistry between the right people to make a team and produce a satisfying output. Their strategy is using different types of insights just like customer insights, market insights, and brand insights. They believe that if these are combined together, it will make something powerful and unique. In the aspect of creativity, they take into consideration a proportion of logic, emotion, and empathy.
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5. Miller Advertising
On the fifth spot of our list of top 10 small advertising agencies in NYC is Miller Advertising. This tough agency has been active in the advertising industry since 1919 and has been run by four generations of the Miller family. They have teams in New York City, Chicago, and Westchester. Miller Advertising aims to provide their clients cost-efficient and long-term strategic marketing solutions. This shows that your money won’t go to waste here.
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4. Bold Worldwide
We are continuing our list of top 10 small advertising agencies in NYC with the Bold Worldwide that is more focused on sports, lifestyle, and fitness consumers. They are into social and digital marketing, video production, and 360 VR video. You can also have an option to utilize a custom video email which will heighten your marketing towards your clients. Just like their name states, they truly represent their bold services, ideas, strategies, their thinking, and the results as well.
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3. Interplanetary
Size doesn’t matter for as long as you have a big idea, you will go a long way. This what Interplanetary upholds. The five people behind Interplanetary have quite a track record of experience, including is 20 years before they started their very own advertising agency. Digital and direct marketing are part of their craft.
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2. Launchpad
Teamwork is Launchpad’s great arm in achieving outstanding results for their clients. Exceeding the expectations of their clients is one of their trademarks because they work with a purpose, and they have a good attitude in dealing with every project they have. The people here are confident and smart, as they are equipped with experience, skills, and talent. Questions are thoroughly asked, insights are discussed, and suggestions are openly taken for building their client’s brand.
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1. Colure
Advertising may be more modern and advanced than ever, but Colure still offers traditional advertising along with branding, mobile app marketing, website development, digital advertising, and mobile app development. Their aim is to have advertisements that do not only communicate but truly connect with the audience, to show meaningful, emotional, and actionable aspects. Colure is literally a mix of old school but techy and savvy new school.
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This sums up our list of top 10 small advertising agencies in NYC we hope you find one that fits your business needs.
