Three Ways to Jump-Start 3M Co (MMM) Stock

Take Nexcare bandages as an example. You may have a great experience with ScotchBlue painting tape and Post-It Notes but that positive experience doesn’t naturally lend itself to trying Nexcare bandages. 3M is missing an opportunity to demonstrate quality products that people know like painter’s tape or Post-Its and leverage that into selling other products people are less aware of like Nexcare and Command.

3M has too many brands and doesn’t spend enough money making people aware of what it does sell. If the company improves its marketing I think brand awareness would rise and so would sales.

The article 3 Ways to Jump-Start 3M Stock originally appeared on Fool.com and is written by Travis Hoium.

Fool contributor Travis Hoium has no position in any stocks mentioned. The Motley Fool recommends 3M. The Motley Fool owns shares of General Electric Company.

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