This Week in Sirius XM Radio Inc (SIRI)

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Ford steers east
Ford became the first automaker to make Sirius XM’s streaming offerings easier to use, with last month’s announcement that Sirius XM’s MySXM and SiriusXM On Demand will work with Ford’s SYNC AppLink. Now Ford Motor Company (NYSE:F) is turning its attention to the world’s largest market, teaming up with China’s leading search engine and third largest wireless carrier to beef up the platform’s presence in China.

The move naturally doesn’t have any immediate impact on Sirius XM, which is currently restricted to the North American reach of its satellites. However, as Sirius XM expands its streaming service, there is little stopping it from becoming a global force. Staying chummy with Ford will come in handy if SYNC AppLink evolves into a popular platform for Chinese developers.

A Sirius XM Radio Inc (NASDAQ:SIRI) future
It was an interesting week for Sirius XM. The new week isn’t likely to be dull.

The article This Week in Sirius XM Radio originally appeared on Fool.com is written by Rick Munarriz.

Longtime Fool contributor Rick Munarriz owns shares of Ford and Liberty Media. The Motley Fool recommends and owns shares of Ford.

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