These 5 Stocks Are Getting Crushed Today

2. Affirm Holdings, Inc. (NASDAQ:AFRM) has lost 10.91% of its value as of 11:44 AM ET after a lukewarm initiation of coverage by Reginald Smith at JPMorgan. The analyst issued a Neutral rating on Affirm Holdings, Inc. (NASDAQ:AFRM) and gave a target price of $30. The target price provides a potential upside of nearly 65% from the last closing price, reflecting an attractive entry point for potential investors. The analyst thinks that the San Francisco, California-based firm is heading for a hyper-growth phase through its partnership with Amazon.com, Inc. (NASDAQ:AMZN) and Shopify Inc. (NYSE:SHOP). However, Affirm Holdings, Inc. (NASDAQ:AFRM) is faced with the threat of tougher competition, pricing-related pressure, and challenges related to the go-to-market strategy.

At the end of Q4 2021, Affirm Holdings, Inc. (NASDAQ:AFRM) was held by 41 hedge funds.