There’s No Right Time to Launch Research In Motion Ltd (BBRY)’s New Z10

The cold, hard truth
Almost any way you slice it, Research In Motion Ltd (NASDAQ:BBRY)’s odds in the U.S. don’t look good. The company may be able to get some existing customers to upgrade to the phone, but Android and iOS simply have too much dominance.

Investors should see the Z10 launch and the BB10 OS as the company’s first step in the right direction, but not as its savior in the U.S. market. If the company can hold out long enough and build up a customer base, future updates to the OS (and phones) may start gaining real attention from consumers. The current offering, however, just isn’t enough.

The article There’s No Right Time to Launch BlackBerry’s New Z10 originally appeared on Fool.com.

Fool contributor Chris Neiger has no position in any stocks mentioned. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple and Microsoft.

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