The Trade Desk, Inc. (NASDAQ:TTD) Q2 2023 Earnings Call Transcript

And so often, they’re looking at ways to create more efficiency and OpenPath creates a more efficient supply chain. So something where there’s a more efficient supply chain so that they take home a greater percentage of an ad dollar is a very important next step in the evolution of CTV and streaming.

Operator: The next question is from Mark Kelley with Stifel.

Mark Kelley: Great. And I will stick to one since we’re over time here. But Jeff, I wanted to ask you about if you’re seeing any impact from the MediaMath bankruptcy? And any other thoughts on share gains, whether it’s from competing DSPs or Laura mentioned verticals that you think maybe you under index? Any color there would be great.

Jeff Green: Yes. So we definitely see some impacts to our business. So let me first just say, MediaMath is essentially exponentially smaller than we are. So it’s not a huge lift, but there are definitely some benefits. One of the first places was with employees. We have a lot of respect for what they had built and they did a lot of things right. And they also had some different perspectives on some things that we did. So we’re excited to have added a few people from the MediaMath team to our company. There’s also been some cases where there’s business upper grabs. In some cases, we won that business outright. But what most advertisers do, especially those that were running anything sizable on MediaMath is they run a process.

They test a variety of platforms. They put together a crawl, walk, run plans with each of them. And I think we’re benefiting from that as much as anybody in the space or in the world. But as a result of those sort of deliberate crawl, walk, run efforts, I anticipate that it will be a sort of slow increase where we’ll once again see benefits come at all different paces, but we expect to win more business as a result, especially in next year.

Chris Toth: Thanks, Mark. And John, can you please close the call out?

Operator: Absolutely. This concludes today’s conference, and you may disconnect your lines at this time. Thank you for your participation.+