The Surface Pro Launch and its Prospects: Google Inc (GOOG), Apple Inc (AAPL)

Market Share

According to data by IDC, Apple Inc. (NASDAQ:AAPL)‘s iPad is still the leader in the tablet market. The iPad still enjoys a mammoth market share of 43%, which is a slight decline from its previous share of 46%. The dominance of Apple in this arena is evident from the fact that the second largest tablet maker, Samsung, is only at 15% of the market share. Asus, which makes the Nexus, has an impressive 5.8% of the total market share. The Surface RT has still not made a significant impact, and total shipments for the device were a meager 900,000.

Bottom-line

Therefore I believe Surface Pro is targeting the people who do not just ‘want’ a new tablet but actually need one. The device has the ability to compete with both laptops and fun-tablets, with the ability of providing the functionality of both. Whether it was intentional or not, customers chasing after an elusive and ‘sold-out’ product will always remain a good marketing strategy. I believe the Surface is start of something new, exciting, and beautiful. It is still a work in progress and has the ability to help Microsoft achieve some of its former glory. Apple Inc. (NASDAQ:AAPL)’s investors should be worried because Surface will give the iPad and Nexus a run for their money due to better utility.

The article The Surface Pro Launch and its Prospects originally appeared on Fool.com and is written by Mohsin Saeed.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.